In this era of internet, the majority of people has their online business / website. This has gradually increased the competition and everyone wants to be at the top or at least on the page one. For this, typically business considers some tactics like content marketing, social media, and Adwords to achieve their SEO goals.
These marketing tactics are useful for great results but do you know the type, quality, and reliability that impact your visibility on Google? The choice and quality of your web hosting provider, web hosting plan and the server on which your site runs also impacts SEO strategies. Do you want to know how? Get to know how Web hosting contributes to SEO:
- Website Page Loading Speed
When any visitor or customers browse your page or a website, they expect to get their results within a second or two. If they take longer or face any issues, they will certainly drop your website and jump to your competitors. So, low load time not only affects you in terms of customers but Google also positions websites with low speed at the lower of the search rankings.
There are lots of factors that contribute to the speed of your website. The crucial one of them is your web hosting provider. You definitely need to avoid unreliable web hosting providers with poor services; outdated software and hardware as this contribute a large to slow down your website.
- Website Security
Servers on which your website is hosted matters a lot, because the servers which are not protected from attacks will make your website suffer in search engine rankings. Search Engines have their bots that crawl unsecured servers and your website and if they find any malicious activity or bad links pointing your website pages, your ranking will drastically suffer. If your website is hosted by best hosting providers they will surely assist you in getting SSL certificates to assure Google and other viewers about the security of the website.
- Technical Problems
Technical issues with the server that results in downtime also affect your search engine ranking as Google continuously accesses the website to check new content or for indexing. If it finds some trouble accessing the website it lowers your search engine ranking and this may result in low traffic. This is because Google always wants to offer their users with the best experience possible. That means the website with high loading speed, reliability, and accessibility is given more preferences.
Are you facing some of the above issues? Worrying what to do now? Choosing a reliable web hosting provider is the best solution and foundation of every online business websites. What you need to do is check out their plans, the support, the uptime, and scalability. When you select your plans, basic plans may be right for you if you are a starter with the limited or the low number of visitors. As your business expands online you will need to be prepared for a large number of visitors. So choose a web host that provides you with scalability and stable foundation to simplify your website and online marketing efforts.
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