Over the years, WordPress has evolved from a simple blogging platform to website development.
It is one of the widely used platforms for developing a website. There are millions of users and WordPress developers and their community is growing continuously. A study shows that there are 75 million websites built on WordPress today.
This platform is really easy to use thus, making it an amazing tool for any personal blogger, business or developers, etc. The interface of WordPress is extremely user-friendly and all the content of your website can easily be managed. No matter if it is a fully functional website or a personal blog, WordPress has become the top priority amidst all the CMS platforms among the users.
There are numerous advantages of migrating your website to WordPress. It is a great tool for end-users and developers. WordPress gives you the flexibility to edit the content and upgrade your website’s functionality with the help of plugins.
Still not convinced? Well, we have listed Top 10 reasons why a business should migrate their website to WordPress Click To Tweet
1. Open source (and free)
Many web hosting providers have the provision to install WordPress on the server. If they don’t, you can install it manually.
2. Ease of Use
You no longer need to have programming language knowledge to use WordPress. No doubt, a programmer will be needed initially to configure your website in WordPress. But once that’s done, WordPress is really one of the easiest CMS to work with. It saves you a lot of time and money. Additionally, the maintenance money is saved too.
One of the biggest benefits of WordPress is that it offers great flexibility. Whether you are a blogger, a developer, or creating landing pages for clients, WordPress platform is extremely flexible that serves all needs without much of the modifications to the platform.
4. Easy to Customize
The next big benefit of WordPress is that it has the ability to adjust any design layout and functionality. There are numerous themes and plugins that have been developed to meet the needs of any website. In case, some plugin/ theme is not available the team of skilled WordPress developers can create a new plugin/ theme for you. This is possible only because WordPress is an open source platform.
5. Search Engine Friendly
SEO is crucial for any website and if it is important for you as well, you must consider using WordPress. It’s commonly accepted that search engines give priority to websites built in WordPress because of their easy to crawl framework and friendly hyperlinks (permalinks). As a matter of fact, Google representative also has confirmed that WordPress is search engine friendly platform.
6. Mobile Friendly
It’s necessary that you develop mobile responsive websites. It means web design that automatically adjusts itself to any screen size and platforms. On today’s date, with the percentage of smartphone and tablet users, it’s important that you build mobile-friendly websites.
WordPress platform has the ability to use a mobile responsive theme. Almost all modern WordPress themes, come with responsive capabilities in their directories.
7. Safe and Secure
No website is secure from web attacks or hackers. For that matter, WordPress has taken security measures to ensure that your platform remains safeguarded. However, it is also equal responsibility of the user to avoid any vulnerability to their websites such as downloading themes/plugins from unknown sources or keeping simple passwords. For security reason, WordPress is continuously updating their software to prevent any potential threats to your platform. Thus, it is always recommended that you update your WordPress software to the latest version.
8. Compatible with e-Commerce programs
To make money online from your website is easier with WordPress. If you have a full-fledged e-commerce store or are selling only a few products online, WordPress has got your back!
WordPress being the most popular CMS, already has plenty of e-commerce plugins to integrate into your website seamlessly.
9. Easy Content Management
WordPress dashboard has simple to use interface. You can use many functions to build your website.
You can upload multimedia simply by drag and drop. Also schedule/publish posts, create galleries, add widgets or even customize the sidebar. All of this is done without writing any messy code.
10. Effortless A/B testing
One of the aspects that will really help you boost your conversion rate is split testing, also known as A/B testing. It is one of the crucial factors for a comprehensive marketing plan for any business.
All the credit goes to WordPress which gives the ability to join up with third-party apps such as Unbounce and Optimizely for A/B testing. This helps to create landing pages and run split-tests to enhance your site to generate more leads and drive more traffic.
The listed above are only a handful of benefits that WordPress offers for your business.
WordPress has a number of advantages and therefore, converting your website to WordPress is always profitable in many different ways. Today in this competitive business world, a dynamic WordPress website is an ideal choice for any business to grow in its own respective industries. The scope is limitless when you’re using WordPress platform.
So, if you are planning to launch your own website take a pause, give it a try to WordPress before you hire a web designer. You will realize WordPress is really a robust platform and once you put your hands on it, you will never look back at HTML.
Now that you have made up your mind to migrate your website to WordPress make sure you set a proper plan for the migration process. Depending upon your current platform for your existing website this process can be quite tricky or fairly simple. Following a well-defined plan and analyzing your results will confirm that once you switch your website to WordPress, it’ll be better than ever.
Have you migrated your website from any platform to WordPress? If yes, do let us know your experience with WordPress in the comments below.