The internet domain name :
www.holiday.com stands the chances of becoming one of the most expensive web names in history when it is auctioned - for an estimated $20million.
According to the experts, the terms 'Holy Grail' and 'holiday' are most popular search terms on the internet.
More than 90% of travel companies already have the phrase as one of their top five key words for reaching customers through online search.
This the much awaited deal!