Main Challenges Faced by E-Commerce Is
1. Cash on Delivery: Low credit card penetration and low trust in online transactions have led to cash on delivery being the preferred payment option in India. Unlike electronic payments, manual cash collection is laborious, risky, and expensive.
2. Location: If you place an online order in India, you will quite likely get a call from the logistics company to ask you about your exact location. Clearly, your address is not enough. This is because there is little standardization in the way postal addresses are written. Last-mile
3. Returns And Exchange: Though consumer remorse is a global problem, it is all the more prevalent in a country like India, where much of the growth comes from new buyers. Returns are expensive for Indian e-commerce players, as reverse logistics presents unique challenges. This becomes all the more complex in cross-border e-commerce.
4. Online Payments: For most e-commerce sites, the success of online payments is around 65 percent. This coupled with the low penetration of credit and debit cards and the reluctance of Indian consumers to put payment information online are major challenges. To overcome the lack of trust that often keeps customers from making online payments, players in this space are setting up wallets and trying new methods to build customer trust. issues add to Indian e-commerce logistics problems.
