Crappy pop-ups drive a large traffic to your website. Even if your pop-up content is personalized for all visitors, you need to test and know how effective your pop-up campaign are? Here are some elements which you need to consider:
1) Test several headlines and decide which suits well with your requirement.
2) After finalizing the heading, look for a few variations of headline font, colour and line breaks and much more.
3) Great design of pop-up box along with images.
4) Keep simple escape route.
5) Don’t follow the same pattern “submit” button copy. Try different copy options like “Get your free report”, “download now”, and much more.