All of us, target social media sites to promote our business to get more engagement on the page. I am sure you must not be using a long URL along with your content because it looks unprofessional. Therefore, most of the experts suggested me to use Google shorten URL or any other tool to get shorten URL. So can anybody tell me what is the use of the short URL and how it works in social media?
The link shortener is beneficial when the URLs are smaller and take a less space. There are various URL shorteners out there and one of them is from Google. It is a simple service that lets you shorten your URLs and also track their clicks.
Here’s what you need to do:
1. After you’ve published your article, get the URL.
2. Go to Google URL Shortener.
3. Paste your URL in the field, confirm you aren’t a robot and click on Shorten URL.
4. You’ll get a popup box with the shortened URL and details of your article with a 'See analytics data’ option.
5. Click Done.
You’ll see a page with the following details (a mini analytics page for your article):
-Number of clicks
-Traffic sources
-Platforms