Unlike other websites, it's very easy to add the Google Analytics code in a Magento website. I hope you have already created account in Google Analytics and you have the code to add in the website. Follow the below mentioned steps:
- Login to your Magento site admin panel
- Go to System -> Configuration
- On the left side bar check Sales -> Google API and click on Google Analytics option to expand it.
- Enable -> select "Yes" option
- Account Number -> Enter your Analytics account id it starts with "UA-
- Click on "Save Config"
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