In this competitive world, it is quite tough for the small business to expand their business on a global level or national level, but it is equally important to target their local area. However, there are plenty of options for promoting business on the big platform like for e.g., Facebook Ad's is very popular and booming at present. Can anyone suggest me how can I use Facebook Ads to target business location wise? Thankyou.
Location targeting permits owners to target ads to people based on location. The first choice you have to make with this set of targeting alternative is which type of relationship you are willing to make with the people as per the targeted location. There are 4 options for reaching people on location:
1) Everyone in this location: It means you are targeting all the people those who are living in this area. For e.g, if you are advertising the large event that involves everyone.
2) Recently living in this location: It means people who recently visited this location.
3) User already living in this location: It means people who are already living in this location or you can say locality.
4) Travelling to this location: It means the tourist that are travelling to that area.
Use "ad creates a tool to post specific messages to specific users – by locations, demographic, interest and behaviours.
I am following some steps and would like to recommend them to you:
1) Use the tool to access content that another local business is creating.
2) Take help of the local news for getting an idea of the content.
3) Participate in Blog and Facebook posting on the topics that are of interest to locals.
Design an informative ad so that users will get attracted towards your business. Let people know why they should pay more attention to your message. Keep short description and direct to the point, so that users will find it beneficial. Last but not least add one of Facebook's call to action buttons to motivate the user's to call your establishment.
As we all know that every local area has the famous landmark, the target that crowd for your ad. There is a huge opportunity for your business to tap into.
Quote from: Saaina on March 08, 2017, 04:33:09 PM
As we all know that every local area has the famous landmark, the target that crowd for your ad. There is a huge opportunity for your business to tap into.
This will help you to create a list of popular spots and mark them on the map so that you can focus on that areas too.
Desing appealing ad for your local customers and introduce them in the ads. Ask them what they love about your business, would they recommend to others, highlight their views or video's on your Facebook page.
First of all, you need to decide what you want to achieve from this facebook ad campaign.And based on that choose the content that you want to show your targeted audience. Also, you can segregate and show the content to different workplaces such as employers, job titles, industries, office type. Business location option allows you to target ads to the audience near your business physical locations.