In a growing market, it is necessary to get more customers and expand the business. Everyone is adopting new techniques and strategies of promotion. There are various social media sites like Facebook, Twitter and Instagram and other promotional websites are on top. In the same way, Voice Search is creating a buzz in the market. But I want to know why is it important and how it will affect the SEO, PCC and much more. So that I can get a clear idea of it and can think of adopting for my business. Thank you!!
It helps the user to get instant solutions of the query. It makes easy for the user to ask the question in their own language and also it becomes quite easy as compared to typing on the search bar.
It helps us to know the intent of the customer. For e.g. Someone searches the term "web hosting" that will not give the clear idea about what exactly customer is looking for? Many conclusions can be drawn on this term. On the other hand, in voice search, the buyer can identify highest value question phrase or long tail phrases and optimize these keywords to get the maximum search result.
As per my opinion, voice search is used by most of the localite to get information of nearby location. For e.g., Pizza shop in nearby area or hospital in the nearby area. However, it is true that smart phone's searches are local too.
It is more beneficial for the organization who are targeting their local areas for the business. Study the keywords that are related to your local search or local places of interest or famous landmark that searcher can use during searching.
Thank you for the replies!!
With the increasing use of mobile internet devices, the voice searches are more in trend. When it comes to search queries there are very few people type the way they speaks.
In terms of SEO, implementing voice search for your website can boost in site traffic. It will not only help in SERP ranking but also with user experience. After voice search if the user gets exactly what they are looking for the negative impact of high bounce rates also gets reduced if the website owner provides fastest answer.
Here you can consider some points while optimizing the voice search for your websites:
* Focus on Long Tail & Conversational Keywords: As far when it comes to a voice search we always consider a natural phrases, and that will always be a long tail word.
* Add Pages that answer FAQs : As most of the user voice search typically begins with a question. And to answer those queries your FAQ pages will be more important. Add content that will provide direct answers to the questions.