Hello Guys!!
I am here on this forum to discuss a very important topic that how startups can get featured in the media. As you all know that in initial phase it is very difficult for startups to create awareness in the market. Every business owner must have questioned themselves that how to create awareness among your customers? And I think media is a powerful tool that will help you to create immediate awareness among customers.
Good topic :D!!
It is true that startups lack publicity and recognition in the initial phase. There are various tactics that you can implement to get featured in media for e.g., throw a big event and invite all the reports with whom you have good contacts and those are new to your brand. Explain them why featuring your brand is important and why are the benefits of doing this.
You can also target social media first instead of getting featured in the media. As per opinion, due to small investment avoid paying high to the media publication at the initial stage.
Make a story to narrate what makes you get into this venture. Figure out the main aspects of your journey and craft a narrative story so that you can convey to everyone.
At the initial stage, are you ready to pay the big amount to get featured in the media? There are various other techniques that help to create free awareness among users.
Quote from: Krishnan on January 20, 2018, 11:48:54 AM
Hello Guys!!
I am here on this forum to discuss a very important topic that how startups can get featured in the media. As you all know that in initial phase it is very difficult for startups to create awareness in the market. Every business owner must have questioned themselves that how to create awareness among your customers? And I think media is a powerful tool that will help you to create immediate awareness among customers.
For startups, there are various ways that you can implement to get featured in media as well as in front of all over the world. During launching your product, it is important to set the marketing strategy. There are five core channels:
- Paid marketing (SEM, display, refer and earn, etc)
- Social media & viral marketing
- Search engine optimization (SEO)
- Partnerships & business listing websites
- Press Release
For early-stage of any company, advertising or marketing is very expensive. Furthermore, Press Release and business listing websites become easier efforts as the company grows. :)
While getting featured in the media you might get attain of investors. If your approach is clear and interesting then the investor will get ready to sponsor or invest in your business.
A main and foremost thing in marketing to maintain the relationship with the users who contact you or vice versa. Follow them on social media and check their updates regularly.
Quote from: Shilpa on January 30, 2018, 05:40:38 PM
A main and foremost thing in marketing to maintain the relationship with the users who contact you or vice versa. Follow them on social media and check their updates regularly.
Yes, I have contacted those investors and other related users. Thank you for the suggestion.