SEO is an effective technique that is used to take website on top in search engine. I launched my website in 2015 but now I want to redesign my website. I will update the content, design and theme, etc. But I have one question does it will affect my SEO?
Before directly starting with your re-design process, you need to check out the following list :
(1) Missing page titles.
(2) Duplicate page titles.
(3) Broken links.
(4) Duplicate H1 tags, Missing H1 tags.
(5) Missing Meta description.
Also check manually :
(1) XML sitemap
(2) Robots.txt
(3) URL structure
(4) Pages indexed by search engines.
(5) Site speed and performance.
After this, you can work on your landing pages, check for the navigations and use some fresh color-mix.
The first step is to change the structure of the URL. There are various plugins that can be used to change the structure of URL.
Quote from: Saaina on January 09, 2019, 10:57:58 AM
The first step is to change the structure of the URL. There are various plugins that can be used to change the structure of URL.
In the new URL, you can add keywords for SEO purpose.
Quote from: Ritu on January 08, 2019, 12:32:59 PM
SEO is an effective technique that is used to take website on top in search engine. I launched my website in 2015 but now I want to redesign my website. I will update the content, design, and theme, etc. But I have one question does it will affect my SEO?
There are certain reasons that one should know before redesigning a website and those are as follows:- Updating current information
- Meeting current Web standards
- It is hard to navigate
- Become more competitive
- Your website has outdated third-party software tools
- Your website doesn't reflect your brand
- To update new trendy designs
- Your website lacks content marketing strategy
- You need control on your website
- Optimize for search engines
Just by redesigning a website makes your website more fresh and user-friendly which ultimately drives traffic and generates leads for you.
While designing it is necessary to set proper 301 redirects so that user will get redirected to the new page. If it is done in a wrong way then search engine will consider it 404 web pages not found.
It is suggested to do proper testing before making it live globally. In case, you miss any parameter then it will affect your SEO.
Redesigning of a website is very important, if visitors are finding it hard to navigate. So, even after you redesign your website, check if visitors can navigate easily. Also, see to it that you are using proper color schemes while redesigning.
Follow these steps while redesigning a website
- Build or set up the new design of a website on a temporary URL
- After all design first test new website and make sure that everything is working
- Check all broken links
- Maintain a list of all pages from your OLD website
- Properly set 301 redirections for old URLs to new URLs
- Make sure that the new website is verified with Google analysis tools like Google Webmaster and Analytics tools
- Use FETCH AS GOOGLE to check that Google can properly fetch and index your new website
- Check robots.txt
- Re-Submit sitemap to Google and Bing
- Monitor your keywords rankings
Don't be scared to do a website redesign, if you follow the above-mentioned steps, surely your SEO won't be affected. On the opposite introducing a new design that is faster, mobile-friendly and easy to use without too much confusion will most probably improve your keywords rankings and boost your website's traffic instantly.
Quote from: DipakS on January 14, 2019, 04:21:57 PM
Follow these steps while redesigning a website
- Build or set up the new design of a website on a temporary URL
- After all design first test new website and make sure that everything is working
- Check all broken links
- Maintain a list of all pages from your OLD website
- Properly set 301 redirections for old URLs to new URLs
- Make sure that the new website is verified with Google analysis tools like Google Webmaster and Analytics tools
- Use FETCH AS GOOGLE to check that Google can properly fetch and index your new website
- Check robots.txt
- Re-Submit sitemap to Google and Bing
- Monitor your keywords rankings
Don't be scared to do a website redesign, if you follow the above-mentioned steps, surely your SEO won't be affected. On the opposite introducing a new design that is faster, mobile-friendly and easy to use without too much confusion will most probably improve your keywords rankings and boost your website's traffic instantly.
Redesigning a website is very important when you want to maintain your SEO and I will see to it that all these points get covered when I plan to re-design my website.