What is Canonical tag?

[Kabir]

Hello everyone,

Can anyone tell me what is the use of canonical tag? and how it is implemented in SEO?

[Gandhar Kulkarni]

Canonical link or tag is the HTML code that helps to prevent duplicate content.The canonical tags are preferred when there are set pages that may share similar content with other pages.

The tag is the part of the HTML header on a web page. The same section you will find it the title attribute and Meta description tag. In new "rel" parameter you just have to add "canonical" href="URL".

For example,

<link rel="canonical" href="URL name">

By using the rel="canonical" tag allows the search engine crawlers to determine which page is having the original content and therefore would be ranked higher.

[Kabir]

Thank you Gandhar for the information