Deterioration in Keyword Rankings

Started by Torreto, June 21, 2017, 11:21:08 AM

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Torreto

Good day!

Traffic is not so large on my website, comes with low demand, but at least stable.

Shot in the position of my online store yesterday morning at 7:00 am India time. Positions were all bass to the top 5. The rankings drop again at 15:00 India time and saw that all my requests have gone 70-80 places back... checked on the possibility of the filter, but there is nothing. What could it be?

Suneel

The algorithm parameters have changed slightly two days ago. If you have a weak reference profile, it must have affected the rankings. The algorithm of Google is always changing and it is hard to please him every time.

Torreto

And where we can see the changes of ranking algorithm? Yes, the backlink profile is sufficient is very low, only 125 backlinks of which only 25 are of real interest.

Kapil

Quote from: Torreto on June 21, 2017, 11:21:08 AM
What could it be?

The reasons can be many ... but it would at least be better to do some analysis and try to know what has gone wrong... What did you do on the site last time, how and what you have promoted and so on...

Torreto

Have been written texts for all categories of pages. The content wrote on the site is reread by several people so we can say that the texts were natural and useful to the user.

After including the content last week that has been already crawled and indexed, low demand grew in the positions, and yesterday everything collapsed. Links are not at all purchased.

The performance was good but there was a little bounce, recently rose% cut off the visitor numbers.

Kapil

What do you write in the content and what brought to your mind that the internal optimization could be nice? Wait for a while and check the rankings later. They might return to the honored positions.

Torreto

Quote from: Kapil on June 21, 2017, 12:08:44 PM
What do you write in the content and what brought to your mind that the internal optimization could be nice? Wait for a while and check the rankings later. They might return to the honored positions.

I understand that it is necessary to increase the reference mass. The competition is strong in this region and might be because that the traffic and orders dropped. I cannot understand why there is such a tough drawdown.

Roshan

Well, you definitely believe that you do not build any "bad links" for your website?

shwetasaindane

The best thing everyone must do is keeping up with the current updates. Google rolls out algorithm update every time, Check SEO news related sites, monitor google webmaster tool account constantly for any ranking changes, identify what has harmed your site exactly, broken links, bad internal links, HTML improvements tags or even pagespeed can impact lost in the links.
It can also be Onpage related issues, check your onpage report, check for duplicate issues. Or if it is related to offpage, remove or delete unwanted unnatural links or simply disavow them. Check for lost links, as losing backlinks can impact the performance too. If your website backlinks are temporarily unavailable or removed, it may impact on the site authority which can trigger to drop in ranking.