Google Ranking Fluctuations

[Vikrant Ahuja]

Hello everyone,
My keywords ranking keeps fluctuating every time. Anyone here who can give me the best possible advice to get ranking in the right position?

[akshay]

Keywords ranking fluctuates for everyone it's not in our hands so keep this information in your mind as you go through website SEO. it doesn't matter what you did "Wrong' because the only thing matters are what you will do next?

So I'm going to tell you What to do when your ranking fluctuates?

When ranking fluctuates, many SEO practitioners get panic. don't be panic, stay calm it is the natural process.

If you checking your ranking daily basis, consider checking it on a weekly or monthly basis.

You should compare your fluctuation to your competitors. if your ranking fluctuating then competitors also in the same condition. so don't worry, you didn't do anything wrong it's by google SERPs change.

Implement the following strategies to minimize the fluctuations:

• Use internal links to help you leverage keyword targeting


• If your website loading slowly then the visitor can be an exit or click on another result. This will signal to Google that your site is not valuable.


• 
  If your website builds links at an abnormal rate then you should go in trouble, so don't do that.


• 
  If your site has old content then it should also not acceptable to Google, make sure your content must be refreshed in one year


• 
  Make sure your title could be has a call to action, It increases your site CTR and if your site CTR is good then it indicates to Google that your site is trustworthy.
  

So, Apply these strategies if you suffering from fluctuations, Google fluctuates all the time. Do not let the sudden change in your ranking affect your SEO goals.

[Samantha]

Rankings fluctuations can be panic-inducing, but they happen to everyone. Many of you who monitor your rankings in Google might do so weekly or daily or monthly.
Rankings drops and fluctuations are a part of life now that you've got a website. If you're looking to rank for a specific keyword, they're going to happen to you at some point, and they're not usually a cause for alarm.

What should you do about this?

1. Do not freak out. A lot of people just lose their cool with their SEOs or with their team or with themselves.

2. I would recommend you to use weeks as your period, not days, and measure at least four to six weeks of rankings before you start to freak out over, "Hey, there's too much rankings fluctuation."

3. You should also compare your fluctuation to your competitors. So if you see, hey, I'm ranking here and I'm fluctuating a bunch, oh, but it turns the positions around me are also fluctuating, guess what? It's not you. It's the SERP. It's Google. Don't blame yourself for this.

4. I would try and compare your rankings to traffic. So it can be the case that if you're hitting your rankings on a particular day or from a personalized device or a geographic area or something like that, that you could be getting different kinds of rankings than what's being seen by most people.

5. The thing to be concerned about is steep falls over many pages in a quick period. So if you see that you've got 20 pages on your site, 50 pages on your site, they all lost rankings yesterday and fairly significantly, okay, that's cause for real concern.

[Gandhar Kulkarni]

My personal suggestions to avoid keyword fluctuations to you will be

1) Continue to create good content material this is based on what your consumer is looking for. By figuring out your authority withinside the industry, your website content material will communicate for itself and you may discover the fluctuations lessen.

2) a website constructed on a basis of properly search engine optimization ideas is a quality set to face up to algorithm updates. While no website is immune from key-word ranking fluctuations, your content material and website need to be constructed together along with your user in mind. This facilitates as it will suggest your website possibly will now no longer encompass a few of the things that Google penalizes (spam, an excessive amount of advertising, over-optimization, skinny content material, etc.)

3) Your ongoing search engine optimization protection needs to encompass competition research. This way, you may hold an eye fixed on the brand new gamers to the game and stay one step ahead. Once again, if you can retain to post quality content material that your target site visitors want, you may have a head begin over newbies to the game.

4) Keep a close eye on your Google search console to decide what pages are being spidered. As you post new content material, make sure that content material has a home on a web page of your website this is often spidered so Google has a less difficult time attaining it. Having easy navigation is likewise key.

5) Open an incognito window together along with your browser cache cleared each time you desire to test your outcomes personally. This will come up with the quality information in which you rank for the general public. If you do now no longer desire for SERPs to gather facts on you, use an incognito window to your searches each time possible.

[Ritu]

Google's John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites.

hence sometimes there are significant fluctuations occur in search rankings.

That's completely natural, and not necessarily related to anything a website is doing right or wrong- John Mueller

How to reduce ranking fluctuations? Just follow these strategies

1. Website Speed: Keep in mind your site always need to load faster, It is an important factor for SEO.

2. Avoid Spammy links: Google doesn't consider the spammy links for ranking factor, it is against their guidelines, So if you are doing that then avoid it.

3. Fresh Content: Google loves updated websites so if you have old blogs then after over a year you should update them. So it gives an indication to Google that your site is updated.

4. Internal links: Internal links increase your site authority and help for better user engagement

5. Create backlinks from high authoritative sites: So, Google will know that your site is trustable.

6. Stay consistent: Update your website content after some period of time(If you published 4 blogs in a month then set a particular time to post like Every week one blog get posted)

These all tips will help to reduce ranking fluctuations.