Is Word Count A Google Ranking Factor?

[akshay]

Kindly explain does word count matters to rank in the SERP.

[Keeran]

When it comes to ranking at the top on SERPs the content plays a crucial role. It is assumed that the more the content length rapidly it will rank, however, this is not true. Your content should focus on quality rather than quantity to be useful for its users or readers.
Google also has suggested many times that the word count does not decide whether the content is of low quality or it will rank.
Some pages have a lot of words but they provide nothing useful, on the other hand, some articles say few words but provide relevant content for the searched query.
So, it can be said that word count is not a Google ranking factor. While writing any content or article for any website
remember to focus on the quality and relevancy of the content.

[Ritu]

Although it is one of the tiny elements used by Google to rank the page, word count is not a significant ranking factor. It is generally accepted that longer content should contain more keywords and have a higher chance of appearing on the first page. However, Google does not give word counts the highest priority; instead, it gives the Meta title and Meta description the highest priority.
Put greater emphasis on the quality of the content, with a good mix of keywords, a flawless meta title that includes the main keyword, and a meta description that captures the essence of the piece.

[Samantha]

Although it makes up a very minor portion of SEO, word count is significant. More words in your content may increase your chances of ranking lower in the SERP. Your title and description should contain no more words than necessary.