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« on: April 02, 2021, 01:22:35 PM »
Black hat Seo is doing Seo with cheap tricks to getting the website to the first page of Google search. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website.
Example: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
White hat SEO is doing Seo with step-by-step techniques to getting the website to the first page of Google search, where every SEO specialist follows this process.
White hat SEO contains two processes: On-page SEO & Off-page SEO
On-page SEO: Key points - Meta tags (Title, Description, keywords, H1); Image naming ALT tag; URL Structure; Checking internal links and external links; URL canonicalization; Checking keyword density, proximity, and prominence, finding duplicate content, landing page creation, XML sitemap creation, HTML sitemap creation, robots.txt; broken link analysis; w3c validation; RSS feed; Social media links; No follow/do-follow
Off-page SEO: Key points - Search Engine Submission, Create Business Page in Social Networks, Directory Submission, Social Bookmarking, Photo Sharing, Video Creation and Sharing
Content Marketing: Article Submission, Blogging, Guest Posting, Press Release Promotion, Forum Postings, Document Sharing, Web 2.0 Directory Submission, Infographics, Link Baiting, Business Reviews, Local Listings & Yellow Pages, Classifieds Submission, RSS Submission, Backlinks and their importance