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Messages - Pallavi

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Organic backlinks are those backlinks that are naturally build.  Basically it is a link that is naturally placed by a real person on the website when he thinks it is beneficial for his audience and adds value to his website.

Inorganic backlinks are those that are build purposely by any person but these are considered as bad links by Google. You can easily identify the inorganic links as below:
  • Paid links
  • Links from link swaps
  • Links from low-quality directories
  • Advertorials
  • Exact-match keyword anchor text

Web Hosting / Re: What are the benefits of VPS hosting for SMBs?
« on: December 20, 2018, 03:20:38 PM »
VPS hosting is considered to be the best option for SMBs since it offers independent environment and high security as compared to shared hosting. Below are some more benefits offered by VPS hosting for SMBs:

Increased Performance:
In VPS hosting, you are independent from other users unlike shared hosting plans where there are hundreds of users on the same server. This is important because websites that share he same server can get affected by one another, leading to technical issues. For example, if a website is sharing the same server as your business and it is receiving high traffic, it can slow down the other sites because of using the resources of others. When you use VPS hosting, other websites won't be able to interfere in your website's functionality.


If you have a small business and do not have plans of expanding it, then you will be able to predict the amount of traffic your website will receive. But if you are planning to grow your business then there are chances that traffic will increase as the customer base increases and you will need more space to accommodate the traffic. A VPS helps to easily scale up the operations without disturbing the functionality of the server. Scaling up is almost similar to upgrading your hosting plan but without downtime. and so your site will continue to operate without any interruption.

Greater Control

With shared hosting, you don't get complete access to your server or root environment. But VPS hosting offers you root access to give your greater control on your server. So, by using VPS, your business will be able to freely install any necessary software changes within the server.

Web Hosting / Re: What is Apache web server?
« on: December 13, 2018, 05:09:55 PM »
A popular open-source, cross-platform web server, Apache is actively maintained by the Apache Software Foundation.
You get a complete range of features such as CGI, ​SSL, and virtual domains, etc. It also supports plug-in modules for extensibility.

Reasons to use Apache HTTP server:
Apache is free for both personal as well as commercial uses, so you don't have worry about the payment and this is the most important benefit of it.

Additionally, it is a reliable software framework and is actively maintained, so it gets frequent feature security patches, upgrades and vulnerability improvements.

Being a free and updated product, it doesn't save on features. Rather, it is one of the most feature-filled HTTP web servers available, which is another reason for it to be so popular.

Apache supports the below things:
  • Password authentication and digital certificates
  • Customizable error messages
  • Websites along with it's virtual hosting capabilities
  • Proxy services
  • SSL and TLS
  • GZIP compression to speed up web pages

Web Hosting / Re: Difference between cPanel and Plesk.
« on: December 13, 2018, 04:42:39 PM »
cPanel and Plesk are two types of control panels that help you to manage your hosting account.

cPanel is a Linux-based control panel that offers automation tools and user interface in order to help users easily manage their websites and hosting accounts.
Plesk is a Windows-based control panel that offers intuitive and multi-level hosting user interface that offer the users access based on their role, giving complete control to users on their website.

cPanel allows you to add extra apps as required with the one-click installers like Softaculous. But note that you get only few add-ons free.
Plesk offers pre-loaded with useful apps and extensions, therefore, the user does not need to add them, like WordPress Toolkit, Joomla Toolkit etc.

In terms of security cPanel offers automatic installation of SSL certificate, IP address denials and password protected directories.
But it takes lot of time to implement a security fix.
Plesk offers both free and commercial security features such as Fail2ban intrusion prevention, inbound and outbound email antispam and active directory integration.
It releases patches to PHP or apps like WordPress usually within 24 hours  which is very fast as compared to cPanel.

Web Hosting / Re: Difference between CDN and Web Hosting.
« on: December 09, 2018, 12:32:06 PM »
Many people who are new to web hosting get confused between a CDN and web hosting service. Let's clear the confusion by knowing the differences between them:

  • You opt for a web hosting service for hosting your website on a server so that the users can access it over the internet. While a content delivery network is used for speeding up the access/delivery of your website’s assets to those users.
  • If you select traditional web hosting it might deliver 100% of your content to the user. But if your web host is located across the world, the user needs to wait for the data to be retrieved from where your web server is located. Instead with a CDN a majority of your static and dynamic content is taken and served from across the globe, reducing the download times. If the CDN server is closer to the visitor, he will get the assets loaded faster.
  • In web hosting you get only one server. In a content delivery network, there is global network of edge servers which distributes the website's content from a multi-host environment.

Web Hosting / Re: What is domain Parking?
« on: December 09, 2018, 12:21:57 PM »
Domain parking means you purchase a domain name but you don't link it with any web services like email or web hosting. Instead, you “park” it for using it later – often with a landing page or holding page.

Generally, when users set up or start a website they plan to register their domain name for an annual fee. Then, they point the domain to a website so that the website appears when visitors visit the domain name.

There can be some cases, when users may just want to purchase the domain name initially and park it, keeping it ready for later use.

Web Hosting / Re: What is collocated hosting?
« on: December 09, 2018, 12:16:41 PM »
Colocation or co-located hosting is a type of hosting in which the privately-owned servers and networking equipment is housed in a third party data centre.
For the companies to ‘co-locate’ their equipment, have to rent space in a colocation centre. 

With colocation the customer already owns the server and rents the required physical space to house it within a data centre instead of renting space on a server owned by a hosting provider unlike other kinds of hosting.

How does Co-location work?
There is a colocation provider that rents out space in a data centre where customers can install their equipment. But the provider also has to provide the power, bandwidth, IP address and cooling systems that the customers require for successful deployment of their server.

The colocation providers also offer high levels of security, including security guards and even biometric access control. Additionally, data centres also offer backups and UPS devices to secure against outages, including those caused by natural disaster, fire or flooding.

Racks and cabinets are used in order to rent the space. A rack is a standardised frame to mount the equipment and hardware, usually horizontally.

Web Hosting / Re: What is CMS?
« on: November 30, 2018, 12:32:19 PM »
CMS is a content management system. To be more simple, a content management system is a tool that helps you in building a website without needing to code from scratch.

It is an alternative to developing your own system to create web pages, store images, and other functions, the content management system manages all that basic infrastructure stuff for you, allowing you to focus on more forward-facing parts of your website.

Apart from websites, you can also use content management systems for other functions such as document management.

There are several CMSs available online but the most popular one is WordPress since it's an open-source platform.

Web Hosting / Re: When to clone a website?
« on: November 30, 2018, 12:22:34 PM »
Cloning your website is surely possible via the cloning feature that many hosts offer. If you are planning to add a new feature to your website, want to integrate a new plugin, develop a new website or implement a significant update then you can clone your website.

Web Hosting / Re: How can I do affiliate marketing?
« on: November 30, 2018, 12:12:26 PM »
There are many companies that run the affiliate program and so, you will need to find one that offers good commission. The you can join the program and get your affiliate link. You can promote this link via your Facebook fan page, YouTube Channel, other blogs and forums, through eBook, Pay per click ads, etc.
So, you don't need to worry if you don't own a blog to do affiliate marketing.

Web Hosting / Re: What is White Label Reseller Hosting?
« on: November 21, 2018, 05:27:19 PM »
White Label Reseller hosting allows you sell web hosting services under your own brand name. That means your clients won't be knowing that you are selling the products of other companies to them. So, prior to buying a reseller hosting plan always check if the host is offering you white label reseller hosting.

Slow Loading Speed: You might be knowing that if your site is loading slow, it won't be ranking in the top search results. Slow loading speed has a direct impact on rankings and ROI. Visitors don't like the site that takes a long time to load the requested page and so leave your website and turn up to your competitor's site. Ultimately, a website that isn't fast is a failed website.

Untrusted Technical Support: Today, businesses are moving towards customer-centric landscape. Therefore, it is important that both potential and prospective users receive the right information and good assistance at any time. You know that in the technical world, you can't detect when and where will the technical issues will arise and stop your ongoing operations.

Low level of security: There are many web hosts that promise to offer great security to you but fail in securing your data. Many times the web hosts make you sense that they offer strong security points, but don't actually provide you with it. Therefore, it is important that you sign up with the a web host only after confirming about the security.

Web Hosting / Re: Email Hosting
« on: November 16, 2018, 11:23:10 AM »
A web hosting service that rents out and operates email servers is called as email hosting. In simple terms, if you have a domain name and need an email service on that domain name, you would require to sign up for an email hosting service. Many hosting companies offer free versions of email hosting services and so many businesses take the advantage of the flexibility and power of profession email services. When a separate shared or dedicated mail server manages both incoming and outgoing emails, it is termed as professional email hosting.

  • You need to have a blog on which there are 100 daily visitors.  So, if you haven't created a blog, first get it done and make sure you publish unique articles on it to get more traffic.
  • The next thing you need to do is to write a review for the products you will promote.  Make sure your target keyword would be like {Product Name} + review in your content.  Build backlinks to this article and increase its search engine ranking.  This is one of the best ways to target people who are in a planning to buy.
  • You can make the review interesting by adding examples, images, screenshots, videos and anything that shows a proof of what the product claims. This will help people  to know how it has helped you.
  • Video recording of you speaking about the product will help in boosting your product sale. You can do this for all products you promote.  Then you can ask the blog readers to take a look at these interviews.
  • Make sure you rotate the advertisements on your blog with some plugin.  There is internal tracking for most affiliate products that calculates both earnings and clicks. Delete the ad that’s not making money.  This will also free up space to display ads will make money.

Web Hosting / Re: What is a Dedicated IP Address?
« on: August 09, 2018, 11:31:37 AM »
An IP is a series of numbers that are unique and help in identifying individual computers accessing Internet. If you have a domain and want to check it's website, your computer is able to access the server your domain is hosted on as your domain is pointed to an IP which is the unique address of it on the Internet.

There are various benefits of having a dedicated IP as below:

  • With a dedicated IP, it is possible to visit your site just by going to the IP and going to the domain in your browser.
  • If you don't want anyone to affect your email usage and reputation then it's better to have a dedicated IP. It indicates that you are responsible for all the information passed through it.
  • Security is the most important factor that is checked by the visitors on any website. So, in order to make your website SSL certified, it is important to have a dedicated IP.
  • If you want your website to perform well and at a faster speed, a dedicated IP is must.
  • Also, a dedicated IP helps in boosting your search engine rankings.

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