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In order to stand apart from your competitors, here, I have been researching some examples to create appealing Facebook page:
1) The most seen part on Facebook is profile image and cover image. Profile and cover image adds space to great advertisement. So by creating a stunning profile pic and eye-catchy cover photo related to your brand can grab audience attention.
2) Always try to post images that highlights your services, as images and photo account has almost 75% of fans engagement on Facebook.You can also use filters if you have lots of images to post.
3) Embed video on Facebook page. One of the best way of increasing engagement with your audience is adding video clips, which help boosting your brand awareness.
4) Depending on your business niche create a high quality content relevant to your good and services. Post beneficial offers.
5) If you want to drive visitors attention customizing a tab will work at its best. Your call to action button can drive attention too.
Well, as there are lots of options available around, you can also pay Facebook to promote your ads to boost your goods and services post!

Highlight your important post or announcement or your new launch of product/service along with the attractive banner.

Hello,

I have started a  new business of catering and looking forward to expanding the business on a global level. There are various modes of advertisement and everyone is moving towards new techniques of promotion. I have studied few competitors Facebook page and response is good in terms of page likes, comments, shares and much more.  In the same way, I want to know the techniques for designing a Facebook page for my brand. Please help me with the suggestions.

There are lots of factors that you need to consider while promoting your Facebook page in front of the targeted audiences. First of all, the page title, description of the page should be well-written and covers all the services and features that your product serves to the customers.

To setup an attractive Facebook page just go through these simple steps:

1. Add a Profile Picture

2. Add a Cover Photo

3. Pimp your "Page" info

4. Modify your settings

5. Use custom tabs

6. Add featured stuff

7. Add interesting content

I hope the mentioned information is sufficient and beneficial for you to setup facebook page and grab the readers attention.