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Author Topic: What are the terms that newbie should know before running Google Adwords?  (Read 3192 times)

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Offline Roheet

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Google Adwords is the main element in the SEO and PPC. It is mandatory for every website owner to run Google Adwords and Google Analytics for better performance of the website. Being a content writer, I am not aware of basic terms of Google Adwords. Can you guys help me to know what are the necessary terms that newbie should know before running Google Adwords? 

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Offline Saaina

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #1 on: February 15, 2018, 03:42:20 PM »
There are multiple things that need to take into consideration in Google Adwords like for e.g., Google display network, Google search network, Keywords are the main elements that will trigger your ad to appear.

Offline DipakS

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #2 on: February 15, 2018, 04:59:35 PM »
Google Adwords is the main element in the SEO and PPC. It is mandatory for every website owner to run Google Adwords and Google Analytics for better performance of the website. Being a content writer, I am not aware of basic terms of Google Adwords. Can you guys help me to know what are the necessary terms that newbie should know before running Google Adwords?

Adwords is a Google's online paid advertising program. Through AdWords, you can create online ads to reach people who are interested in your products and services. Google AdWords is a product that you can use to promote your business (Text Ad, Settings, Bid, Budget).
Here I am listing basic terms of Google Adwords,
1. Campaign
2. Ad groups
3. Campaign Type
4. Keywords
5. Quality Score
6. Impressions
7. Ad Rank
8. Mobile ad
9. Ad extensions
10. Call to Action (CTA)
11. Bid Strategy
12. Daily budget
13. Average Cost-Per-Click (Avg. CPC)
14. Headline
15. Landing Page
16. Display URL

These are all the basic terms you need to get started with Google AdWords.
« Last Edit: February 15, 2018, 05:05:08 PM by DipakS »

Offline EKTA TRIPATHI

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #3 on: February 16, 2018, 06:30:01 PM »
You need to understand what type of campaign you are planning to run and other ad settings. You get an idea when you set your first campaign and it assists you to organize different paid advertising campaign.
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Offline Maneet

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #4 on: February 17, 2018, 01:30:48 PM »
Ad groups are also the main element in the Adwords. It is the set of keywords, budgets and strategies for the campaign. For e.g, if you are running an ad campaign for clothes sale, you can set up ad groups to target for online sales, women’s clothes and men clothes. In short, you can run various ads in each group.


Offline Gandhar Kulkarni

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #5 on: February 19, 2018, 01:13:18 PM »
Google Adwords is the main element in the SEO and PPC. It is mandatory for every website owner to run Google Adwords and Google Analytics for better performance of the website. Being a content writer, I am not aware of basic terms of Google Adwords. Can you guys help me to know what are the necessary terms that newbie should know before running Google Adwords?

Few things you should know about Paid advertising program and they're as follows,

  • The account basics
  • Account audit
  • Keywords
  • Match types
  • Ad copy creation and testing
  • Ad Extensions
  • Identifying competitors
  • Excluding terms- Negatives
  • Adwords Tools
  • Refining your account
Apart from the above-mentioned points 10 mistakes that you need to avoid while working with Google Adwords.

  • Focusing on the wrong keywords
  • Just sitting on accounts: You need to constantly work on Google Adwords account rather than sitting idle. It's a continuous process so always make a habit of keeping yourself in a workflow by analyzing and tracking your website and keywords.
  • Sitting and forgetting it: Running Ads is a continuous process of the workflow. So don't sit idle after setting an Ad, just try to figure it out more opportunities in the same.
  • Not having a dedicated landing page
  • Loosely bunched keywords
  • Not bidding on your brand
  • Not paying attention to your landing page experience
  • Lack of proper tracking and attribution
  • Tracking too many keywords at once
  • Not having clear goals set
I hope the mentioned information is sufficient and helpful for you.
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Offline Shilpa

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #6 on: February 19, 2018, 03:42:23 PM »
Select the proper campaign type! It will tell you where you want your ads to be seen on Google. Generally, there are three type:-

1) Search network only

2) Display network only

3) Search and display network only


Offline Ritu

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #7 on: February 19, 2018, 04:54:18 PM »
Adword is a web marketing strategy like SEO but it gives instant results as compared to SEO. The main difference between both the strategies one is paid and another is free of cost.

Some main terms of Google Adwords,
Relevant Keywords
Ad Placement
Type of ad such as Search network only, Display network only, Search and display network only
Campaign & Ad Group
Impression (Impr.)
Clickthrough Rate (CTR)
Cost-per-click (CPC)
Maximum cost-per-click (maximum CPC)
Quality Score
Call to Action.

Offline Anu

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #8 on: February 20, 2018, 05:34:00 PM »
You can consult experts/digital marketing company/SEO experts to get more in-depth knowledge. Or simply Google it you will get multiple articles written on this topic.

Offline EKTA TRIPATHI

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #9 on: February 22, 2018, 06:09:32 PM »
Do not forget to add Ad extensions in your ad. Some of the extensions are the local address, phone numbers, coupons and external link of the site. Such extensions help the user to contact you or visits your locations.
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Offline Krishnan

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Re: What are the terms that newbie should know before running Google Adwords?
« Reply #10 on: November 22, 2018, 06:10:41 PM »
 Google Adwords are the paid ads on Google’s SERP. If you have already done the SEO for your website and still not satisfied with the results then Google Adwords helps you to get instant amazing results.
While using Google Adwords you should understand the following terms:
 1) Accounts basics: Within an account, you can serve the search network and the display network to your customers.
 2) Keywords: Selecting the right keywords for your account is an important step.
 3) Match types: Pair your keywords with the correct match types. 4 Match types are:
     (i) Broad Match – which covers the largest span of the audience.
     (ii) Broad match modifier – add ‘+’ sign before a keyword to designate as a broad match modifier.
     (iii) Phrase Match – Your ad will appear when a user searches for your key phrase.
     (iv) exact Match -  Your ad will be shown when the exact keyword is searched.
 4)  Ad Extensions: Include sitelinks, call extensions, structured snippets to get a higher chance of attracting customers.
 5) AdWords Tools: Use the AdWords tool to make your tasks easier.