Hey, nice to hear that you are starting your own company.
So, to start with I would like to suggest you that first check if your hosting company is providing you the 100% white label reseller hosting. This will indicate that you have the complete authority to give your choice name to the brand and can promote so. That means while you resell the plans under your name, that time your customers won’t be able to see anywhere the name of your parent company associated with you.
After selecting the reseller provider, create your hosting plans under your brand name and set the prices as per your standards.
Once, you are done with it, start selling your products and services.