The world is facing the biggest lockdown today. The Corona virus outbreak has left no one – even businesses are affected due to this. Many small businesses need to close down completely and millions of people have lost their jobs.
The coronavirus outbreak is disrupting everyday life and the times when people are active on social media are changing drastically.
Since this is the case, all the previous suggestions related to the best times to post on social media aren’t matching.
As per the Sprout Social’s recently reviewed data for revising its recommendations for 2020, considering the change in peoples’ usage of social media.
They have mentioned that “Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first.
In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020.”
Check below the current and updated best times to post on social media currently:
Best Times to Post on Facebook
On Facebook, the activity is consistently high on every weekday.
Prior to this, there was increase in the activity on Wednesday from 11 a.m. and 1-2 p.m., and was considered as the best time to post on Facebook.
But now, people are highly active throughout the week on Facebook.
Additionally, daily there’s a peak at 11 a.m. as compared to rest of the day.
As per Sprout Social now the best times to post on Facebook are Monday, Wednesday and Friday from 10-11 a.m.
Best Times to Post on Instagram
People are now highly active on Instagram in the work day.
At first the most active timings to post on Instagram were Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
Now, there is less activity in the early morning and a sharp decrease after 6 p.m.
Hence, it is best to post on Instagram in the mid-afternoon.
To be more specific, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the times when your posts can get high engagement on Instagram.
There is surprising news related to Instagram. Earlier it was considered as worst to post on Instagram during the weekends, especially on Sundays. But now, Instagram users are much more active on weekends from 9 a.m. to 5 p.m.
So basically, any day/time is a good time to post on Instagram, until it’s prior to 6 p.m.
Best Times to Post on Twitter
Currently Twitter is continuously used to check the latest news and this has made its usage patterns relatively consistent.
According to Sprout Social, now the best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the highest activity on this platform.
This is just a small change from the previous timings which were – Wednesday and Friday at 9 a.m.
Best Times to Post on LinkedIn
In comparison to the drastic shift in Facebook and Instagram activity, user behavior on LinkedIn is observed to be largely similar.
This is because of LinkedIn’s professional oriented network.
Now the best times to post on LinkedIn are:
- Wednesday at 3 p.m.
- Thursday at 9–10 a.m.
- Friday from 11 a.m.-noon.
Additionally, the hours of regular weekday activity now start and end a little later in the day.
Currently, the LinkedIn engagement begins around 8 a.m. instead of 7 a.m. daily.
Now, the engagement level tends to end around 4 p.m. instead of 3 p.m.
Those changes could be credited to the changes related to remote working and the absence of morning commutes.
Remember That Things Can Change
You should keep in mind that this data reveals the usage of social media by people today.
It means these recommendations can shift even further based on how the COVID-19 situation intensifies over the coming weeks and months.