India is one of the early adopters of eCommerce business. There has been a growing trend in the eCommerce business style with the inclination of the people towards internet. People have started talking about getting new cloths online, getting car parts and accessories online. You will come across online stores showcasing wider appeal categories, gradually as the status of eCommerce business improves, the focus will shift on the niche categories. With so many improvisations taking place in the Indian eCommerce industry, it is crucial for the offline businesses to consider going online. It is a fact that the eCommerce business in India is experiencing an exponential growth that will continue for the coming years as well. This growth in the eCommerce industry is focused on penetration into the untapped population pertaining to the internet and mobile industry and increasing the customer base in the Tier 2 and Tier 3 cities for a better exposure. This growth is combined with the ever increasing coverage of the wide range of products sold online in the eCommerce industry.
The major factors that drive eCommerce growth are:
Choice : There are very few places in India where the consumers do not get many options for shopping. There are some companies that take orders from the people in small towns as well. Online shopping will offer them with a wide range of products and better delivery options.
Savings : Indian customers look for value and the online business models enable the eTailers to ensure affordability in comparison to the physical stores. Online shopping saves both time and money for the customers therefore they are more inclined towards the online shopping model.
Convenience : When it comes to the major cities in India, the tasks like driving or traveling, looking for a parking space can be stressful at times. This is also one of the main reasons why people prefer online shopping.
The Trend In eCommerce Business in 2012 And The Coming Years
The success of an eCommerce business is dependent on the ease of managing the online business, affordability provided in comparison to the other sellers, ensuring the reliability factor by incorporating proper security measures and providing people with a better online shopping environment. All these factors are important for the Indian customers; therefore incorporating them in your eCommerce business is crucial.
In the coming years the eCommerce industry will increase its horizons and will reach out to a wide range of people. The spectrum of categories related to the eCommerce industry will be much wider and in the future there will be a business model where people will be able to check the texture and quality of the products before ordering them online. Basically the eCommerce industry will portray a phase that will be a win win situation for both, the buyers and the sellers. Buying power of people will have the most crucial impact on the way online store businesses will progress. As we can see, with comparison to the earlier times the income level and lifestyle conditions of people have improved to a great extent, this factor has had a major impact on the eCommerce industry and same will continue for the coming years as well. The tremendous growth in the eCommerce industry is also because of acceptance of a wide range of audience for the online payments model.
Major changes that will be seen in the eCommerce industry in 2012 and in the coming years:
- Increase of industries going online
- Mounting the social media
- MCommerce – that will create a new wave
- Online group buying will start off on a large scale
- Changes in the business model used by the online stores
- Hiring the best of people
- Government policies in the best interest of growth of the eCommerce industry
The eCommerce industry has arrived in India, while it is true that as per the current situation there are some weak links; however with further improvisation in technology they will be ironed out leading to better convenience and security in the eCommerce industry. As of now the use of eCommerce is limited to businesses like electronics, classifieds, travel packages, movie tickets, gaming subscriptions and food delivery; however the trend will soon witness a change with many more industries going online. Although the competition is fierce, but there are signs of consolidation and improvisation in the industry.
How can you tap in the huge potential of the eCommerce industry?
When it comes to an eCommerce business, the most important aspect is the website. The entire business is dependent on the efficiency and strength of the website. You might promote the website in the best possible way, however when it comes to having clients online, it is essential to have a powerful platform. A powerful hosting server makes this possible. If you have just started your business, you might opt for a shared hosting service and then upgrade the hosting platform. It’s all about reaching out to people and giving them with the best services through your online store.
Why Invest In A Good Web Hosting Package?
The domain name is the online identity of your business. With a professional web hosting company, you will get proper guidance in terms of selecting the most impressive domain name. Your online store website can have a new and impressive domain name. In case you are already using a domain name, the web hosting company will help you to configure the existing domain or you can also opt for a new one.
PCI Compliance And SSL
It is essential to select a web hosting company that provides with PCI Compliance. It must be offered with the web hosting and shopping cart software. Similarly having an SSL support is also important in order to safeguard the customer data. It also provides protection to the website from the internet hazards.
Setting Up The Website
The web hosting company will provide with complete assistance in terms of setting up the eCommerce website along with the shopping cart software and applications; software upgrades are also taken care of.
The success of the online store is related to its uptime. The eCommerce store must be up at all times even if there is a heavy traffic. The online transactions must run smoothly. In order to provide the website with sufficient bandwidth, it is essential to sign up for either a VPS or a dedicated server platform.
The eCommerce websites deal with a wide range of customer data. It is extremely essential to safeguard this data as loss of this data will directly mean loss of business. With a good web hosting company, you don’t have to worry about safeguarding the customer data as automatic backups are provided making life easy for you.
Devoted And Reliable Support
When you host your website with a good web hosting company that offers with a strong 24/7 technical support, you can be rest assured that nothing can go wrong. With strong customer and technical support, any issue with the website can be taken care of right away so that no downtime is caused to the website.
It is true that setting up an online business is not an easy task; however with a good web hosting company, it can be simplified. It is a fact that the eCommerce industry in India is here to stay and it is going to progress in leaps and bounds. If you are looking forward to make it big in the eCommerce industry, all you have to do is sign up for a professional web hosting service. Make sure to select the best one so that you get the most powerful platform where your website functions and grows and moves ahead for becoming a strong brand.