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6 Benefits of Online Reviews For Your Business

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Keeping customers happy and satisfied is one of the most important things for a business, yet also the most challenging tasks. Even if the customer is satisfied and happy, this satisfaction can go unrecognized since most customers won’t consider going out of the way to write reviews or make a phone call to express their views. This is why reviews and especially online reviews can mean a big deal for any business or organization in the world. There are many benefits of getting online reviews for your business and the following is a list of the most important ones.

Free Advertising – One of the biggest benefits of online reviews for your business is that they prove to be superb tools of advertising and that too for free. When customers show trust in you, they are likely to praise you and word of mouth is the best way to earn more business. Online reviews enable your business to get free recognition and may earn you much more visibility and audience.

Build Trust and Credibility – According to research, the chances of converting customers gets boosted by 82% when you have online reviews. With a positive review about your business on the web, audiences are more likely to trust you and consider a credible source. Also, if you reply to the review, the audiences will further know that you care about your consumers.

Leads to Better Search Engine Results – Reviews can also influence your search engine rankings and this may further work for your business. With better rankings, you will get more visibility and thus more visitors on your website.

Builds a Better Relationship with Customers – Online reviews can help you build a better relationship with your customers as it enables you to respond to the views and hence establish a conversation. Online reviews enable you to know the opinions of your customers and this can prove to be constructive for you. Through your replies to the reviews, your customers will begin to see you as an individual rather than a business and this helps establish a certain personal touch.

Peer Recommendation – Research shows that most people true peer recommendations more than advertising and this means that they are more likely to opt for a service recommended than the one which is marketed the best. This is why online reviews are thought to be really credible and makes people want to choose the company that is being highlighted in a positive manner. This means that positive online reviews can help you more than any other advertising or marketing manner.

Gives You a Channel to Improve Yourself – Online reviews are not always likely to be positive. They can even be negative and it is through these negative reviews that you can work towards improving your services and your products. Thus even negative reviews work in your favor as they enable you to know your weaknesses through first hand customer experience and may encourage you to bring about positive changes.

Responsible for the day-to-day running and management of MilesWeb. Associated with web hosting industry since 2005.

Deepak Kori

Responsible for the day-to-day running and management of MilesWeb. Associated with web hosting industry since 2005.

6 thoughts on “6 Benefits of Online Reviews For Your Business

  • November 27, 2015 at 12:06 pm
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    I use YOTPO and LOVE it. I totally believe in the power of reviews, especially for new brands. I have a versatile line of travel apparel for women that 95% of women have probably never heard of as we are a startup. Reviews help give my shoppers confidence in the product, and what to expect from us as customer service.

    Reply
  • January 27, 2016 at 11:58 am
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    What do you do about negative reviews? I had a competitor post some discourteous reviews on third party sites

    Reply
  • January 27, 2016 at 2:42 pm
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    This normally happens in online business. If you can share some logs/data with the review site then chances are that reviews would be taken down. If you know the person posting false reviews, involve a solicitor and issue a legal notice.

    Reply
  • June 30, 2016 at 8:47 am
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    Every customer needs loyalty from company and vice versa!!
    If we talk about INDIA !!
    India is biggest market place for any potential business. Majority people refer “group of people” which cater family, friends,colleague, community etc for any decision right from purchasing TV OR any other thing. I.e its big challenge for company to build loyal customers who can recommend others. Ultimately word of mouth is powerful tool than any other advertisement!!!!

    Reply
  • July 15, 2016 at 4:45 am
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    With online reviews, one can know about positive and negative sides of business, and make necessary changes. Above article explains every point that needs to be consider. Great work.

    Reply
  • May 19, 2017 at 10:22 am
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    There are many platforms that customer use to leave a reply. Online reviews help you in many ways as,
    1)to build trust,
    2)constructive criticism,
    3)and improve local SEO.

    Reply

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