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Email Subject Lines are Ultimate Micro Content

When it comes to getting affronted, email marketing is right up there with online dating to Job hunting. As an email marketer, you may come across lots of rejection. Most of your emails will be ignored or rejected politely. Desolately, but very true, that not every subscriber will read your mail even not your fans. I receive the bunch of marketing emails even I open very few but still go on with Email marketing companies. I believe that Email subject lines are partially responsible for that. Email subject lines may seem inconsequential but they are ultimate micro-content.

Let me explain you what’s Micro-Content

Micro-Content means a content that is easily digestible and distractible which is often short, sweet and mobile friendly.

Reaching People Who Don’t Open your Marketing Emails

People would engage with brands for some seconds but will convert or open your mail if your email subject lines win their heart.

For e.g. Subject Line – More time for loved ones. Enjoy Pizzas together – Let Pizza Hut deliver!

In short Email marketers, takes heart – open rates aren’t everything.

Assets to communicate with people who ignore your mail

You can communicate with your audience even if they don’t open up your mail. This is how:

  • Email Subject Lines
  • Your Sender Name
  • Email Preheader Text

One can use all of the above three to make an impression to convey vital information to the audience.

Make an impression

You can strengthen your branding even with unopened emails by being consistent with your sender name. Even Email subject lines can help you make great impressions. Here are some example of Email subject lines.

  • Ultimate Guide to Web Hosting For your Business
  • SEO month Kicks Off in XYZ Garage
  • Mobile Trends for you in XYZ Garage

These are the impression everyone hope to make. These are the strategies that help you market your small or big business to thrive. Even if the subscribers don’t open every Email of yours, these subject lines may make them feel about the services like web hosting or SEO.

Convey Essential Information

You can use your crucial information in Email subject lines to convey your important message in short to the audience who usually don’t open up your emails daily.  Here are few examples for the same.

  • Myntra Denim Shoes – We are offering 50% through tomorrow
  • Business Startup Meet – Today’s registration deadline
Design email subject lines to make specific inbox impressions

The main goal of email marketing is to get the people to open up your mail. Shorten your long form of content and focus on the call to action. Write clever subject lines that communicate with the audience every time while your e-mail goes unopened.

Komal Nerkar

A passionate Digital Marketing Expert and Content Writer working with MilesWeb Internet Services Pvt. Ltd. All I love to do is surf internet strengthen my writing skills and gain knowledge with each and every article I write.

6 thoughts on “Email Subject Lines are Ultimate Micro Content

  • January 21, 2017 at 5:13 am

    Email marketing is been effective way to reach your customers. In my accordance, shorten form of email marketing is really helpful and one should focus on content.

  • February 4, 2017 at 11:37 am

    Most of the business owners slowly moving towards email marketing but still, there are some who are not aware of how to read or write an email or have an account but do not find that much worth to use or to get benefits from it. So it is necessary that content and subject should be short so that they will open your mail.

  • February 13, 2017 at 5:01 am

    Micro-content is an essential part of email marketing. The subject line plays a vital role while doing email marketing because if you give proper subject while writing an email then it will give more impact to the reader.Indeed good sharing from the business point of view.

  • March 2, 2017 at 5:50 am

    If we take our e.g., we daily receive multiple emails but we hardly open and see what actually the mail is about. This happened because of lack of interest or one doesn’t know how to handle emails. Therefore, it is necessary that before sending the emails we should think in both the perspective so that both we will beneficial.

  • March 11, 2017 at 7:34 am

    The major advantage of Email subject line is that even if you don’t read the full content just by going through the Email subject line you can easily identify the inner content.

  • April 13, 2017 at 12:44 pm

    The email subject line is very important and easiest way to communicate with the audience. In the subject line you can easily convey the essential information. It is the easiest way through which you can reach people who don’t open your marketing emails. Thanks for sharing!


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