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The Impact of Social Media on Your Google Rankings

Google calculates the ranking of websites and web pages in a complex and not transparent manner. However, social media such as Facebook and Twitter are not known to play a role. But why does the internet giant out of Silicon Valley ignore these incredibly popular services when calculating the ranking?

Matt Cutts speaks

Matt Cutts, former head of Google’s web spam team, told something about this in a video. In the video, he explains that Google always makes choices. The search engine simply does not have the ability to index all web pages. Therefore, some of the pages on the internet do not get listed in search results. You can view the video of Matt Cutts below:

One of the problems of the social media!

The volume is overwhelming. Every day 500 million tweets are posted. This is not for us, but also for Google’s impressive server park. In the summer of 2015, Google estimated only 4% of all tweets.

Social Media block Google

For example, suppose Google has the ambition to index and rank any tweet, any Facebook status update, and any caption on Instagram. Then the company would encounter insurmountable technical problems. Not all social media links are happily visited by Google’s inspecting ‘web spiders’.

It has already happened, probably on Twitter, that Google has been blocked for a month and a half. Such gaps lead to unreliable rankings.

Capacity problems

The capacity problem is a disturbing problem: if Google cannot index all information, the search engine cannot accurately estimate the collected information. Google wants to know from each sender how much authority he or she has with whom he or she has connections and who is sharing the information.

In addition, in the world of social media, one’s status can be reversed. This forces Google to return daily for a new analysis, which only increases the search engine capacity issues. For example, if an account on Twitter appears to be a fake account or parody account.

If Google indexes tweets and counts it in the so-called PageRank, after the discovery of fraud, the company will also have to be with the chickens to get the results out of the rankings.

Why use social media?

All of this makes it far from useless to be present on social media as far as search engine optimization is concerned. Therefore, the activities there do not count directly into the Google ranking, but they also produce other beneficial effects. Organizations or individuals that are very visible on social media build up a network and give a stronger charge to their brand.

Also, more and more companies use social media channels to capture customer queries or to provide status updates. That grows consumer confidence. In addition, links posted via social media generate traffic to their own website. So we can say that social media has become a toolbox of a modern marketer.

Who and who?

Cutts made Google take a few big steps in correctly assessing the authority of a resource. The biggest problem is that – as previously pointed out – it is difficult to verify someone’s identity on the web. In addition, once someone’s identity has been identified and checked, check in which area he is exactly an authority. Only in these areas, the expressions of this person should be scored high.

Before this bottleneck is addressed, or in any case, more visible, so-called “social signals” will not count in the Google ranking. But Google did get along and did not really write down about social media. One of the solutions that Cutts thinks is to make no short-term arrangement.

Broadcasters, who score high on social media constantly – day in day out, deserve to be trusted. The service providers who work only for a shorter period in the market or if their activities look suspicious must be viewed with more skepticism.

“Use social media for the long term and do not see it as a means of scoring quickly in search engine results.”

Google is in no hurry

Google is in no hurry and will only allow social media to count when positioning pages in search results if a satisfactory way is found. So use social media for the long term and do not see it as a way to quickly score in search engine results. If you build trust with your target audience, that will ultimately translate into a better ranking.

Pravin Ganore

A Journalist Specializing in Blogging, Social Networking and Community Management. As a constant learner, Pravin is always aiming towards new ideas and greater knowledge. When he is not doing research, reading, or writing for blogs, you can find him hanging around social media sites.

7 thoughts on “The Impact of Social Media on Your Google Rankings

  • August 28, 2017 at 6:39 am

    Social media plays a vital role in the field of Digital Marketing, SEO, etc. to improve keyword ranking as well as to drive more traffic to the website.

  • August 28, 2017 at 9:28 am

    Very informative article Pravin. Thanks for sharing. Its always better to learn something new about Google Strategies.

  • August 29, 2017 at 6:26 am

    Indeed, informative and technical article. Thanks for sharing.

  • August 29, 2017 at 10:20 am

    Social media is one of the important modes to connect with the audiences. It all depends on how you promote your business on social media and how you attract the users and make them engaged with your posts. Over all nice article!! Thank you!!

  • October 9, 2017 at 1:57 pm

    social media is a tool that gives exposure to the business and with a no-cost website owner get the huge amount of visitors to your website easily only effective techniques need to adopt.

  • January 15, 2018 at 6:33 am

    You can well say, social media is not a direct Google ranking factor. It helps your SEO efforts and one of the best ways to promote content in an online manner. The mentioned video and all the technical aspects described in the article are beneficial to those who are working in the fields like SEO or Digital Marketing. Thanks for sharing.

  • February 17, 2018 at 8:04 am

    Social media is the trending field in the market these days. If want to increase the audience engagement on your website then social media promotion is the ultimate solution for you. Thanks for sharing such an informative.


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