Why Does Your Website Needs a Redesign To Survive In The New Digital World?

October 13, 2022

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Your Website Needs a Redesign To Survive In The New Digital World
Approx. read time : 10 min

Regarding website redesigning, website designing companies prefer to keep your website up to date. Web design services are crucial when it comes to digital marketing. Give it thought to it. Your website should be able to convey everything pertaining to your business alongside the services and products you offer. That’s what top branding agencies keep in mind when it comes to website revamp.   

Website redesigning is a big call. It’s a firm conclusion that website revamping and redesigning are crucial to digital marketing strategy. For some, it might be very crucial when we are talking about search engine optimization as well as social media marketing. Since your website displays everything about your business and products, it helps you to get new potential clients.

Nowadays, there is cutthroat competition in every business and sector. With the rising trend of digitalization, many companies have an incredible web presence. This not just helps them to attract clients, but they’re also able to communicate efficiently and effectively with their customers. Some companies have their style and a uniquely fashionable way through which they have evolved and manifested their digital marketing strategies to achieve success.

How is this possible? The crucial and core aspect of these companies’ success rate is that they never let their websites become outdated. They look after their website content and update their website at periodic times. But how do you know whether your company or your website needs a professional overlook or an update? Don’t worry. We are here with a few ideas to help you outline and judge if your website needs redesigning and any modifications.

Before we jog into this blog, let’s first understand the types of websites available in the digital world.

Types of websites that are popular in today’s digital world.

As the world increasingly becomes digitized, the types of websites that are popular are also changing. In today’s digital world, responsive design, mobile-friendly design, and user-friendly design are becoming more and more important. If your website doesn’t have these features, you can determine that it’s time to redesign your website.

Responsive design implies that your business website automatically adjusts to the screen size, where it is being used, regardless of the type of screen–desktop, laptop, tablet, or smartphone. Mobile-friendly design goes one step further and specifically optimizes your website for mobile devices. User-friendly design makes it convenient for visitors to find what they seek on your website and navigate their way around with minimal difficulty.

If your website is outdated and isn’t responsive or mobile-friendly, it could be turning potential customers away. A redesign can give your website the fresh start it needs to stay relevant in today’s digital world.

How to know if your current website needs a redesign?

When you need to redesign your website, you need to show prominence to some criteria that you must be aware of. Add these criteria to your checklist and see if your website needs a redesign. 

1. The website should be listed on Google 

Any wise man or website redesigning company would suggest you list your business on Google these days. For your business to touch heights and succeed in marketing your product, you will have to keep your presence online in the digital world. The internet is constantly expanding, and so is your competition. Hence your customers must be able to google you and find out about your business or your product. Web design agencies will offer you search engine optimization and other tools by which you can improve your online presence.

Related: Thinking of A Website Redesign? A Checklist That Will Simplify Things For You

2. Check if its user friendly

Today and if it’s not enough, just have an online presence. If you Google any big or trending businesses, you’ll find a common thread among all of them, and that common thread has user-friendly websites. User-friendly websites allow customers to go through your products and services efficiently. It does not just leave a positive impression about your website, but it also helps you to attract more and more website traffic.

Hence its benefits in both ways. For creating user-friendly websites, you need to have very sorted and attractive content on the website. Your website should be consistent, and it should be free of any glitches. This not just helps you to promote your business, but you can even launch large and diverse products on your website.

3. It might be looking dead

There is one thing that attracts the whole world to digital media is that it is very attractive and constantly changing with new inventions. Hence an outdated website is almost like a dead website that is not visited by any customers. So keeping a website attractive is like keeping a business alive. Hence you want to update your website with new attractive designs, slogans, and new content like blogs and articles.

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Ways to redesign your company

  1. A well-designed and responsive website: In the digital marketing age, your website is your most important asset. It needs to be designed with your users in mind and be responsive so that it looks good on all devices.
  2. Content that is relevant and engaging: Your website content needs to be relevant to your target audience and engaging so that they will stay on your site and keep coming back for more.
  3. A social media presence: In today’s world, social media is a powerful tool that can help you reach a wider audience and build relationships with potential and current customers.
  4. A blog: A blog is a great way to share relevant and engaging content with your audience, and it can also help you boost your SEO efforts.
  5. An email list: Email marketing can be an instrument for you to stay relevant in your industry, and with your customers to push your products or services.
  6. A strong call to action: Your website needs to include a strong call to action for your visitors to prompt them to follow the next best step, based on your business goals.

Related: 10 Excellent Reasons to Redesign Your Website

The Benefits of Redesigning your Website

If your website has been in the digital space for more than a few years, it might be an ideal time for a redesign. Technology and user behavior have both changed dramatically in recent years, and your website needs to keep up. A well-designed website can provide many benefits for your business, including increased traffic, higher conversion rates, improved SEO, and more.

A website that’s well-designed can offer multiple benefits for your brand, including higher traffic, better conversion rates, improved SEO, and more.

If you’re running a business, big or small, then you likely already know how important having an online presence is. In today’s age, your business website is often the first step of contact. It can help strike conversations between you and your targeted customers. 

That’s why it’s so important to make sure that your website is designed well and provides a good user experience. There are myriad of benefits that come with redesigning your website. For one, it can help increase traffic to your site as people are more likely to visit a site that looks appealing and functions properly.

If your website is more than a few years old, it may be time for a redesign. Technology and user behavior have both changed dramatically in recent years, and your website needs to keep up to be effective.  

If your website is more than a few years old, it may be time for a redesign. Technology and user behavior have both changed dramatically in recent years, and your website needs to keep up to be effective. A well-designed website can turn out to be your key to staying ahead of the competition, becoming a magnet to new customers, and boosting sales. If you’re considering a redesign, here are just a few of the benefits you can expect: 1) Improved User Experience – One of the most important reasons to redesign any website is to enhance the user experience.

Some signs that it may be time for a redesign include outdated design elements, low traffic/conversion rates, poor mobile optimization, and negative user feedback.

There are several signs that may indicate if it’s time for a website redesign. One is outdated design elements. If it seems like your website has been designed years ago, it probably requires an update. Another sign is low traffic or conversion rates. If you’re not getting the kind of traffic you want or visitors aren’t staying on your site long enough to convert, that could be a problem with the design.

How to Approach the Redesigning Process for Maximum Success Optimization?

The best tip to follow in order to redesign your website includes embracing new but paying due attention to your old website. Your old website has many tell-tell signs, which can help you build a great new website.

For instance, if your users bounce back from a certain fold on the homepage of your website, you can derive that the user is seeking some other information instead of the link to the landing page.

So, the first step naturally is to keep an open eye on your old website and see what’s working and not working for your users. Let’s explore some other tips to understand the redesigning approach better:

Set your Priorities:

It might seem like you are just making a few tweaks to your old website, and hence, not so much effort to put in. However, it is crucial to approach the redesigning process with the same gravity as designing your website for the first time. You need to set new priorities based on the data obtained from your analysis of your old website.

If you want new users or visitors to your website, you need to be extremely user-friendly with your new approach. If sales are where your website falls short, you need creative landing pages to push your products/services.

Redefine the Target Audience for your Business:

Let me give you an example. A handbag has at least 40% of sales coming in from the men demographics, owing to the gift culture. However, it may seem obvious that women are the key demographics, which is only half true.

Similarly, you can put your target audience into buckets and analyze who is drawing in more revenue for your business and how much percentage is coming in from every bucket. This way, you will be able to modify the content tonality and visuals on your website for optimum benefits.

Plan and Test:

This tip never gets old. When you are on the mission to recreate your user experience, you need to put your user experience at the center of everything you do. And this should begin with experimentation, followed by detailed planning and testing.

Pick a bunch of loyal users and share with them your new beta-version website for testing. You can drop in mailers along with the link to your new website and attach a survey form for them to come back to you with their feedback.

Your loyal users will tell you a lot about the experience, and you can implement the common feedback received from them. This way, you will be able to target two aspects–One, make your loyal users feel important. Two, get your website tested with real-world users on board.

Conclusion

In this blog, we have seen how to reinvent your website again to match new trends in the digital world and how to redesign it. Having a very modern, attractive, content-loaded website is key to successfully launching your business model. Remember that you don’t need to redesign the website for your business every month or every year. It only depends on your needs, and your website designing companies or consultants will help you to inform you of the new trends to update your website. You need to bridge the gap between your business goal and the changes you want to make while redesigning your website. If you wish to know more, get in touch with us or drop a comment below this blog.

Brijesh Jakharia

Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.