Marketing terms can be a bit confusing at times. As both affiliate marketing and referral marketing drives external customers to you, both are the types of indirect marketing, and both give high ROI on your marketing investment.
Let’s see the difference between them:
Affiliate Marketing:
In affiliate marketing, you don’t know the referred customer(targetted audience) in person, most of the time main purpose behind such marketing is to make profits.
Referral Marketing:
In referral marketing, you know the referred customer personally i.e s\he might be your friend, relative or colleague. The profit-making process, in this case, depends on a strong relationship you share with your targetted audience.
