Google Analytics is the best free web analytics tool to help you analyze and improve the performance of your website, pages, and visitors. Using a small snippet of code tracks your visitors on all of your key pages.
1. Whether your organization is a start-up, a small/medium-sized business, or a large corporation, Google Analytics is a fantastic tool that will allow you to monitor important webpage metrics. Analytics will allow you to understand your site traffic, where that traffic is coming from, and which webpages visitors are visiting
Benefits of using Google Analytics:
- It’s completely free to use and is nearly as good as paid tools like Adobe Analytics
- It’s really easy to set up, just needing one small snippet of Javascript
- It’s got a really user-friendly interface, that keeps improving every year
- It doesn’t slow your website load time and integrates well with other tools
2. Google Analytics helps you understand key things about your website:
Overall performance and trends of your website – e.g. total visitors, page views, and conversion rate
Performance of your pages – e.g. visitors, bounce rate, and conversion rate per page
Performance of your traffic sources – e.g. your SEO, paid search, social media, and email marketing
Great insights for improving your website.
