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The main thing that Google Analytics do is to monitor the website traffic and filter the spam traffic as well.

Google Analytics informs you how your website is performing. What kind of audience is interested in your site and what is their location. You can study the following points through Google Analytics :
1) Bounce rate – It is the most important metric to keep an eye on. It tells for how much time the visitor sticks to your site.
2) Behavior flow – It tells you the behavior of your website visitors. Like what page they search for so that you can take actions accordingly to make the conversions.
3) Keyword – You can find out which keywords on your website are performing well to land up visitors to your web page.

A good business website is one that provides relevant information, generates leads and clients for your business. You may know that the quality content, website design, and structure directly affects your lead generating efforts. However, you may not know how to accurately measure that impact so, using this analytics we can define a new strategy for the website.

Benefits of Analytics:

• We can analyze your targeted keywords
• Shows bounce rate of the website
• Get information about popular pages
• Check referral traffic
• Check user behavior and flow

With an understanding of the analytics data, you can make your business website to the strong lead-generating tool.