How to use Instagram hashtags to expand your reach

[Parag]

Hello, Guys!!

Social media is one of the biggest platforms where we can communicate with a large audience. The trend is changing and it is equally important to get user engagement on your social network sites. For e.g., Hashtags is booming on social networking sites and I am planning to use Instagram because the popularity of this platform is attracting a large number of users and most of the business owners are using Instagram and getting good results. So can anyone tell me how I can use Instagram hashtags to increase reachability?

[Gandhar Kulkarni]

Hello, Guys!!

Social media is one of the biggest platforms where we can communicate with a large audience. The trend is changing and it is equally important to get user engagement on your social network sites. For e.g., Hashtags is booming on social networking sites and I am planning to use Instagram because the popularity of this platform is attracting a large number of users and most of the business owners are using Instagram and getting good results. So can anyone tell me how I can use Instagram hashtags to increase reachability?

Hashtags help you to segregate your photos with keywords. Use popular and trending hashtags so that you get more likes to your post.  Always share high quality and unique photos so that you will get more likes to your post.

[EKTA TRIPATHI]

Use hashtags related to your business like for e.g., #hosting or use your service or product name in the hashtags.

[Anu]

It also depends on the type of the business and targeting audience.

[Trisha]

The hashtag helps to gain network or communities and increase brand awareness. As a general rule, every image and video you upload to Instagram should include a short caption. Use 4-5 valid hashtags in your post.

[Ritu]

Using right hashtags will you help to put your content in front of the users searching for that keywords and phrases associated with your brand or business.

[Parag]

Thanks for the replies.

[EKTA TRIPATHI]

You can check what your competitors are doing? Which Hashtags are they using? Maybe you will discover new hashtags.

[pravinD]

Nowadays instagram hashtag density is more than twitter hashtag. Because companies know that hashtag usage is more important in social media activities.
You need to use most popular hashtags, that are related to your business. Or you can run a contest encouraging user for the content to be submitted with popular hashtags.

[Joe]

Instagram hashtags are the word or phrases that comprises of word or letter, which are preceded by (#) symbol. Some of below tips might help you,

1)Checkout what hashtags your competitors are using,
2)Use hashtags that your industry related experts are using,
3)You can also check instagram search option for more hashtags.

[shwetasaindane]

Instagram hashtags enables the posts to be categorized, they are like metadata. It also helps to put your catalog in one stream. Niche communities can easily find and can get interacted using hashtags. Small business can promote their brands using hashtags of their product and services. We can also share Instagram posts to other social media sites such as Facebook, benefits of sharing Insta post in other social sites is that, it also includes hashtags which will help in expanding your reach. Always try to put keywords and phrases related to your brands or business, that will help people searching your product. Avoid using too many hashtags, that will be hard to drive targeted audience. Add a hashtag always relevant to the photo you're sharing.