How to design a testimonial video that will bring more sales to your business

[Ritu]

It is a universal fact that customer's plays an important role in business growth and"Happy Customers" are assets of the business. On the other hand, it's a fact that we all get influenced by the opinion of others to some extent. In the same way, testimonial video will definitely generate more leads than a website with no testimonial page. I am looking forward to designing the best testimonial video that will help me to attract new users. Suggest some tips to design a testimonial video. Thank you!!

[Keeran]

Develop a customer story which tends to be longer and deeper talking about the issues they were facing and how your product/service help them to achieve the results.    

[Joe]

Testimonial video provides an evidence of your own product or service that you promises to your customers. In fact, many of the customers thinks or buys product from online reviews.
You asked about how to design a testimonial video. Firstly think yourself, how your video should feel to customer. Make sure your video is relatable to your offerings, it has to feature real fans of your brand and natural responses.

[EKTA TRIPATHI]

Develop a customer story which tends to be longer and deeper talking about the issues they were facing and how your product/service help them to achieve the results.

Agree,
Highlight the points and evidence of the customers showing that your brand is capable of solving people's issue. However, this will make easy for the users to trust the brand.   

[Trisha]

Give organizing structure to the video for e.g. Start – Middle – End.

Star:- Client Introduction

Middle: How client found your brand and what type of service you offer? What makes you better than your competitors? How they sort out your issues? 

End: Client explains how your service satisfied his/her needs and they are "Happy Customer"...

Proper structure conveys a clear message to the users and makes easy to understand.

[Gandhar Kulkarni]

It is a universal fact that customer's plays an important role in business growth and"Happy Customers" are assets of the business. On the other hand, it's a fact that we all get influenced by the opinion of others to some extent. In the same way, testimonial video will definitely generate more leads than a website with no testimonial page. I am looking forward to designing the best testimonial video that will help me to attract new users. Suggest some tips to design a testimonial video. Thank you!!

Some tips to design a testimonial video. First of all, hire a professional video production company because professional video makers can help you to make the best of your investment. Avoid over editing, if you cut and edit your video too much, you might get a clean result, but it will lose its spontaneity and credibility. Also, don't forget to add branding. Your video speaks on behalf of your brand. So add matching colors of your brand in visuals as well as don't forget to add your logo when the video's over.

[Lokesh]

Background and overall composition of the video are important for designing an effective video. For E.g.,  Person sitting on the couch and talking about his/her experience? or behind the office desk or a video of the customers who are actually using your product or service?  All these factors depend on the budget of the video maker.  However, selecting the best shooting place for the video is essential to gain the attention of the users.

[Somesh]

Avoid reading scripts. It's ok if the client has a few notes in front of them to refer but try to avoid using a TelePrompTer or reading the script.

[Shilpa]

Keep the video short and simple minimum up to 3 minutes. Invigorate a genuine conversation and friendly chats because of the more natural conversation, the more believable the testimonial.