What are Google structured data types & how does it work?

[Samantha]

Hey,

I was wondering how structured data snippet works & how one can show price, availability, and review ratings in Google search results?

[Vikrant Ahuja]

Structured data is a standardized format for providing information about a page and classifying the page content. Typically a database, which elements can be made addressable for more effective processing and analysis. Structured data is highly organized and easily understood by machine language. Purpose of structured data is to communicate specific information about a web page so that it becomes eligible to be displayed as a rich result in Google's search results.
There are 3 important types of structured data :
1) Structured data
2) Semi-structured data
3) Unstructured data

The whole point of using structured data is to help search engines display your content better for people. There are multiple tools for that you can do it by using WordPress plugins or Using Googles structured data Markup Helper.

[pravinD]

Google works very hard to understand the content and data present on the page. Structured data is the standard format that provides information about a page and analyzing the page and content.

For example, for the recipe page, ingredients, the cooking time and temperature, the calories, need to understand.
For analyzing and collecting the data Google uses Structured data.

Google also uses it for enabling special research result features and enhancement.

There are three main formats you can use to structure data on the Web.

• JSON-LD
• Microdata
• RDFa

[akshay]

When search engines spider crawls your web page they understand so much.

By adding structure data we can tell the search engines what elements the page contains.
Google structure data is also known as schema markup.

Most popular search engines Google, Yahoo, and bing also use these 3 types of schema markup:

1. JSON-LD: JSON-LD stands for JavaScript Objective Notation for Linked Data & it is a structured data format for marking up your website. In 2015 google announced JSON-LD as the most preferred method.

2. Microdata: It is the set of tags that allows you to mark up your page through different tags. These tags directly added in HTML

3. RDFa: RDFa stands for Resource Description Framework in Attributes & it is an extension to HTML5 used to markup metadata within web pages.

I mentioned some Schema markup that you can use for your websites:

1. Organization Schema: This schema represents and tells search engines that a web page belonging to the organization. It elaborates company name, logo, contact and etc.

2. Rating Schema Markup: It evaluates a business on a numeric scale. It tells google
product and service rating and google appear the web page in SERP with rating and reviews.

3. Schema person markup: It contains person details like name, birth, address, education, family members and etc.

4. Product Schema & offer markup: It is used for selling products and services, and both enable product information like product name, price, currency, and rating, etc.

5. Schema Article Markup: It is commonly used for news and blogs. It makes the content easier to understand search engines.

6. Video Markup: It is very tough for search engines to crawls videos. with the help of VideoObject Markup Google crawl and index the video easily and helps to appear in SERP.

[Keeran]

Structured data is also known as schema markup, and it communicates to search engines for understanding and crawl the web page and data available. It collects all the information about the web page.
There are multiple ways to mark up the structured data on your page.

JSON-LD: JSON script used in the page header. Recommended.

RDFa: highlights items and values on a page within the type of and property HTML attributes.

Microdata: highlights items and values on a page within item type and itemprop HTML attributes.

Microformats: HTML tags that structure data on a page within the class attribute. Complete vocabulary is on microformats(dot)org

Page Date: Google can parse the date directly from page text. For best results, use ISO 8601 date formats with a fully specified year.

Here are the examples of the four most common ways to mark up the structured data.
1. JSON-LD
2. Microdata
3. RDFa
4. Microformats

All of the following items may display with more visual appeal in the SERP These enhanced search result items are called rich snippets.
Currently, supported items by Google Search engine are:
An article, Local business, Music, Recipe, Critic review, Video, TV & Movie, Product, Event

[Ritu]

Structure data are also known as schema markup. Structure data collect all the information of web pages and send to the search engine. So search engines better understand your page. With the help of Schema tags, your page occurs in rich snippets, and it also increases the website's click-through rate (CTR)

There are different types of schema tags: Organization schema, Person schema markup, Local business markup, Breadcrumbs markup, etc

But as you mentioned in the question how one can show price, availability, and review rating in google search results?

For this, the product schema tag will use.

In this tag, we add information about the product like product name, org name, description, product image, rating, reviews, etc

The next step is, Check your schema is error-free or not (You can check it on the Google Structure Data Testing Tool)

Add schema to your website in <html> section and done your schema is added.