What is White Hat and Black Hat SEO?

[Roheet]

Hello,

In SEO, all techniques are related to the white hat and black hat SEO that is implemented to improve the performance of the website. So, help me to know its benefits in SEO and meaning in detail.

[Krishnan]

Basically, we do SEO to get ranked higher on search engines. There are two methods of SEO (i) White Hat SEO and (ii) Black Hat SEO

White Hat SEO - It is a technique and strategy that is used to reach higher ranking on search engines but by following all the SEO guidelines.
Example of White HAT SEO are : Writing quality content, Fast site loading speed and having mobile-friendly site, etc.

Black HAT SEO - It is a technique and strategy that is used to reach higher ranking on search engines but by violating SEO guidelines.
Example of Black HAT SEO are : Keywords stuffing, backlinks from irrelevant sites, etc.

[Jinx]

Yes, these are the two popular SEO strategies.

white hat SEO is a usage of optimized strategies, techniques and tactics that is implmented to optimized the websites as per rules of search engines. Whereas black hat SEO refers to using wrong techniques to optimized the website. In short, it's implemented just by breaking the rules of search engines.

[EKTA TRIPATHI]

Hello,

In SEO, all techniques are related to the white hat and black hat SEO that is implemented to improve the performance of the website. So, help me to know its benefits in SEO and meaning in detail.

Black hat SEO is not entertained by Google. It refers to following wrong techniques to decrease the authority of the website.

[Ritu]

White HAT SEO means ranking your web pages in search engine result pages by following all the SEO protocols in a legal way.
Whereas, Black HAT SEO is used to rank web pages by following illegal ways that are not entertained by search engines.

White HAT SEO gives good results for a long time.
Black HAT SEO can give results for a short time only.

Thus, it is always advisable to practice White HAT SEO techniques.

[Saaina]

A white hat SEO technique is an important technique that is useful for taking the website on top in search engine. Check below benefits of white hat SEO that are mentioned below:

•   Free from penalty
•   Less expensive
•   Build a stronger relationship
•   Healthy website ranking
•   Protect your brand

[Keeran]

Black hat Seo is doing Seo with cheap tricks to getting the website to the first page of Google search. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website.

Example: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

White hat SEO is doing Seo with step-by-step techniques to getting the website to the first page of Google search, where every SEO specialist follows this process.

White hat SEO contains two processes: On-page SEO & Off-page SEO

On-page SEO: Key points - Meta tags (Title, Description, keywords, H1); Image naming ALT tag; URL Structure; Checking internal links and external links; URL canonicalization; Checking keyword density, proximity, and prominence, finding duplicate content, landing page creation, XML sitemap creation, HTML sitemap creation, robots.txt; broken link analysis; w3c validation; RSS feed; Social media links; No follow/do-follow

Off-page SEO: Key points - Search Engine Submission, Create Business Page in Social Networks, Directory Submission, Social Bookmarking, Photo Sharing, Video Creation and Sharing
Content Marketing: Article Submission, Blogging, Guest Posting, Press Release Promotion, Forum Postings, Document Sharing, Web 2.0 Directory Submission, Infographics, Link Baiting, Business Reviews, Local Listings & Yellow Pages, Classifieds Submission, RSS Submission, Backlinks and their importance

[Samantha]

Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming.

White hat SEO refers to the use of techniques and strategies that target a human audience as opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.

When we compare white hat SEO and black hat SEO, it is always better to use white hat SEO practices. Even though white hat tactics take time, effort, and money to achieve significant results, it offers low risks and higher rewards over time – whether it is for Google or alternative search engines.