Steps to design Popups that works every time

[Anu]

Hello,

I am running a job portal website and most of the Digital experts suggested to install popups in order to collect emails. Popups and collecting of emails enable us to transform anonymous interested users into real users with a name and an email address. Therefore, to get more users for my business it is essential to design an attractive Popups. So can anyone tell me how to design a Popups?

[EKTA TRIPATHI]

Crappy pop-ups drive a large traffic to your website. Even if your pop-up content is personalized for all visitors, you need to test and know how effective your pop-up campaign are? Here are some elements which you need to consider:

1) Test several headlines and decide which suits well with your requirement.

2) After finalizing the heading, look for a few variations of headline font, colour and line breaks and much more.

3) Great design of pop-up box along with images.

4) Keep simple escape route.

5) Don't follow the same pattern "submit" button copy. Try different copy options like "Get your free report",  "download now", and much more.

[Trisha]

If you are clear with your promotion strategy, then it becomes very easy to promote. Before designing a popup you should make sure that what you want to promote because it is one of most successful popup conversion methods.

[Keeran]

If you are clear with your promotion strategy, then it becomes very easy to promote. Before designing a popup you should make sure that what you want to promote because it is one of most successful popup conversion methods.

Decide what you want to communicate with your users. Put on your marketing ideas and get creative words in your Popup.

[Parag]

Use plugins or opt for the popups provider like Popupdomination, Sumo, Engagifire.

[Keeran]

Create an attractive and short headline.

[Saaina]

Create an attractive and short headline.

Create an attractive and short headlines.

Like for e.g., Discount offering, Social proof and Incentives.

[Krishnan]

On Google, you will get different designs of Popups. Refer those designs and design as per your requirement. 

[Alisha]

Hello Anu,

To create Pop Ups that works every time you can follow the below steps.

Choose the right format
There are 4 main popup formats:

    Welcome Mat  >>>  full screen form sliding above page content
    Top Banner  >>>  small banner appearing at the very top of the page
    Slide-in Box  >>>  small box sliding in from the side/bottom of the page
    Overlay Modal  >>>  center screen format appearing on top of page content

Here is a list of tools, technologies and plugins you may use to create popups:

    Sumo
    Hello Bar
    LeadPages
    Instapage
    Ninja Popups
    List Builder
    Gravity Forms

[Ritu]

Keep Pop-up small and simple without blocking the other content. Still, you are looking for the Pop up that will grab user attention, then make content highly visible and make window huge by taking up to 80% of the web page space.