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Keywords ranking fluctuates for everyone it's not in our hands so keep this information in your mind as you go through website SEO. it doesn't matter what you did "Wrong' because the only thing matters are what you will do next?

So I'm going to tell you What to do when your ranking fluctuates?

When ranking fluctuates, many SEO practitioners get panic. don't be panic, stay calm it is the natural process.

If you checking your ranking daily basis, consider checking it on a weekly or monthly basis.

You should compare your fluctuation to your competitors. if your ranking fluctuating then competitors also in the same condition. so don't worry, you didn't do anything wrong it's by google SERPs change.

Implement the following strategies to minimize the fluctuations:

• Use internal links to help you leverage keyword targeting
• If your website loading slowly then the visitor can be an exit or click on another result. This will signal to Google that your site is not valuable.
• If your website builds links at an abnormal rate then you should go in trouble, so don't do that.
• If your site has old content then it should also not acceptable to Google, make sure your content must be refreshed in one year
• Make sure your title could be has a call to action, It increases your site CTR and if your site CTR is good then it indicates to Google that your site is trustworthy.
  

So, Apply these strategies if you suffering from fluctuations, Google fluctuates all the time. Do not let the sudden change in your ranking affect your SEO goals.

My personal suggestions to avoid keyword fluctuations to you will be

1) Continue to create good content material this is based on what your consumer is looking for. By figuring out your authority withinside the industry, your website content material will communicate for itself and you may discover the fluctuations lessen.

2) a website constructed on a basis of properly search engine optimization ideas is a quality set to face up to algorithm updates. While no website is immune from key-word ranking fluctuations, your content material and website need to be constructed together along with your user in mind. This facilitates as it will suggest your website possibly will now no longer encompass a few of the things that Google penalizes (spam, an excessive amount of advertising, over-optimization, skinny content material, etc.)

3) Your ongoing search engine optimization protection needs to encompass competition research. This way, you may hold an eye fixed on the brand new gamers to the game and stay one step ahead. Once again, if you can retain to post quality content material that your target site visitors want, you may have a head begin over newbies to the game.

4) Keep a close eye on your Google search console to decide what pages are being spidered. As you post new content material, make sure that content material has a home on a web page of your website this is often spidered so Google has a less difficult time attaining it. Having easy navigation is likewise key.

5) Open an incognito window together along with your browser cache cleared each time you desire to test your outcomes personally. This will come up with the quality information in which you rank for the general public. If you do now no longer desire for SERPs to gather facts on you, use an incognito window to your searches each time possible.