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It is a unique IP address assigned to a single hosting account. If you're working with business hosting account then only you're eligible for dedicated IP address. Shared hosting accounts share the server's IP address and cannot have a dedicated IP. Having a Dedicated IP address means that the website has its very own address, and you can use either this IP address or the domain name of your website to access it from the web.

Benefits of dedicated IP are as follows:

• It grants access to your website any time you need
• It is beneficial for the email sender’s reputation
• It is good for a business identity
• It is required for particular third-party applications/scripts

Hello,

Web hosting industry is augmenting rapidly and they are offering various kinds of hosting services and other related services at an affordable cost. Similarly, web hosting providers offer add-ons to customize the plan and dedicated IP address is one of the top add-ons. Why do we need Dedicated IP address and what is the use of a dedicated IP address?

Dedicated IP is the ideal solution for the companies that send bulk emails daily. For high volume email senders dedicated IP guarantees the control over the deliverability of the emails.

If you are the owner of the eCommerce site and not using third-party services for payment process. Then it is compulsory to use dedicated IP address and SSL Certificate to protect the customer’s data.

An IP is a series of numbers that are unique and help in identifying individual computers accessing Internet. If you have a domain and want to check it's website, your computer is able to access the server your domain is hosted on as your domain is pointed to an IP which is the unique address of it on the Internet.

There are various benefits of having a dedicated IP as below:

• With a dedicated IP, it is possible to visit your site just by going to the IP and going to the domain in your browser.
• If you don't want anyone to affect your email usage and reputation then it's better to have a dedicated IP. It indicates that you are responsible for all the information passed through it.
• Security is the most important factor that is checked by the visitors on any website. So, in order to make your website SSL certified, it is important to have a dedicated IP.
• If you want your website to perform well and at a faster speed, a dedicated IP is must.
• Also, a dedicated IP helps in boosting your search engine rankings.