MilesWeb Hosting Forum

 When you host a website on a server that is near to your business location, then it helps you to reach more to the local audience.
For e.g: If you have a business in India and your target audience is also Indian people then hosting a website on the server situated in USA or UK is of no use. Instead, you should host a website on a server located in India itself. So that the website will respond to the Indian location searches faster than other locations.

Server location plays a key role in targeting your audience. If the server location is near to your audience, the website loads faster and they get instant view of your website. It helps to boost up your website traffic.

There are various search engines and each one has its own priorities and rules. So, some may give importance to server location or some may not.

Website speed will also get affect if you’re targeting India location but your website is hosted on US server. 

If you're using gTLDs that is .com to target any country, you can register each country in the  Google webmaster tool as per the geographic target.

Can anyone tell me the importance of server location for website or blog? Because I am a bit confused about which server location I should choose and why it’s necessary to select a proper server location?

The location of the servers is important in web hosting as at the end it is a speed which will play an important role in the success of your website.
Time is literally money when it comes to your e-commerce site speed. One potential way to make your website faster involves your server's physical location near your target market. Usually the closer the website visitor is to the web server, the fewer networks the data passes through.