The online world experiences great changes and transformations on a fast pace. It is a good practice to review the goals for your ecommerce website every year to check if you need to change or update anything, In the case of an ecommerce website, some big goals remain constant while it is important to make changes in the marketing goals according to the marketing trends and in order to facilitate better reach of the website.
Here are some important marketing goals for your ecommerce website that you should be working on:
Increasing Relevant Traffic
You might be already having the goal of increasing the traffic to your website. It is important to ensure that more and more people visit your website but all the traffic is not equal. If your marketing efforts are getting traffic but if this traffic is made up of people who do not have any interest in your products or services, then even if this traffic looks big in numbers, it is not of any value to your website.
Therefore, along with your efforts of increasing the website traffic, in this year spend some time in reviewing if the incoming traffic matches with your target audience. You can do this by analyzing the ‘Audience’ section of Google Analytics; this section will provide you a lot of data about the people who are visiting your website. Basically, you can get information on these following important points:
- Demographic data like the age and gender of the visitors
- The interests of the people who visit your website on the basis of their browsing history and data
- Geographic location and other geographic information
- Technical information like the device and browser used by the people who visit your website
This information is really important and it will help you in figuring out if you are reaching out to the right people. It will help you to review your marketing strategies again for getting better results.
When your website traffic increases, it is also important to upgrade your web hosting package in order to make sure that your website is able to handle the traffic spikes. Ensure that your website is backed with a good ecommerce hosting package that provides the necessary resources for website functioning and for keeping the website up even during the high traffic times.
Related : Going Beyond Conventional SEO : 3 Productive Traffic Growth Techniques
Enhance Your Email List
It is important to create relationships with your website visitors so that they keep coming back again, you need to give them a reason to come back to your website again and this can be done in the best possible way through email marketing. The email list you have is one of your best tools! When a visitor subscribes to your email list, they are basically opening the door for communication with you/your brand and this is a big deal! Click To Tweet If email marketing is done correctly, it can result in great conversion rates for you.
You must work on growing your email list in the coming year. You can do this by using a pop-up email subscription that asks the visitor / customer to provide the email address, you can offer some alluring deals to your visitors for singing up on your website and you can also promote this on the social media websites.
Along with this, it is also crucial to make sure that all the emails that you send out are relevant, informative and interesting. You must provide an option to your subscribers to opt out of the mailing list but you should never give them a reason to do so! Click To Tweet
Ensure A Customized Experience To Your Visitors
Every person coming to your website is a unique individual who sees your website and communicates with your website in his/her own way. It is possible to track the visitor’s behavior on your website and provide them with a customized experience on your website. For instance, on the basis of what a user is browsing on your website, you can suggest products / services that might interest the user or you can also suggest some other related products / services. If you have an informative website you can suggest related other topics that the user might be interested in. This makes the user feel that he/she is important to your website and you are keen to know if your website is of value to the user.
When you make it simple for the users to find the products / services that they are looking for on your website, you increase the chances of providing them with a good and customized user experience. This helps in enhancing the relationship of the users / customers with your brand.
Related : What Does It Take To Ensure A Good User Experience On Your Website?
Work On Making Your Website Responsive
You might be aware of the fact that your website should be mobile friendly as many people prefer browsing websites on mobile devices. You must have a responsive design for your website that loads perfectly on any device like computer, mobiles and tablets. If you haven’t done that yet, you must do it right away! Having a responsive website is the most simple and greatest way to have a visually optimized website that can be viewed clearly on any screen type. It is also important to consistently monitor the mobile experience of your website in order to make sure that your website navigation on a mobile device is easy and intuitive.
Related : Advantages Of Responsive Website
Move Beyond Blogging
Every business website has a blog; it’s good to have a blog! But with such a lot of content posted online through so many blogs, it is also important to explore other types of content. Along with blogging, you can think of creating podcasts, videos, infographics and other types of interactive content. When you get creative in portraying the information, people will get interested too and interactive content will also go well with your blog posts. With this approach, you will be in a better position to understand what your customers respond to the most. It is the truth that some of the content types might not give you the desired results initially, but keep experimenting with new forms of content and something will surely start working for you.
This is a constant goal for every business and ecommerce website! Everything that you have designed on your website is done with the goal of impacting the sales conversions. It is important to review your website analytics for the past years to know what has worked for you and what not. Find out the tactics that get you sales – the complete sale not just traffic and email subscriptions. Website traffic and email subscriptions are important too but you need to know what gets the sales conversions going on your website.
Many new trends emerge each year and if you think they will work for you, you should definitely give them a try. At the end of the day, it is important to figure out what works best for your ecommerce business. You are the best person to understand and analyze what your audience is looking for. The marketing tactics mentioned above will surely help you in reaching out to people and for establishing your brand. Make sure to have perfect planning towards how are going to move forward in terms of achieving your goal because a goal that is not backed with a plan is just a wish!