Social media is creating a buzz over the internet worldwide, then how can we remain behind by not posting an article on social media trends. We all can assume that a business without social media is like tea without sugar, right? Likewise, businesses which are not present on social media can assume that they are dying and can kick themselves out of the competition. It’s like you are out of the race before participating in it.
As per the study of State of Social Report, one of the famous social media management platforms, Buffer constitutes that businesses are getting an immense response on the social train. Here are stats of various social media platforms: Facebook users are 96%, Twitter users are 89%, LinkedIn users are 70%, Instagram users are 70% and last but not least our favourite is YouTube comprises of 57% users. Click To Tweet
Moreover, it also stated that 85% of businesses are planning to design more video content in comparison to last year that is. Social media is changing rapidly with a constant change in social media trends. Therefore, you as a business owner need to keep yourself up-to-date with the upcoming trends and this article will help you to do the same.
#1. Increased Integration
As I said before, a business without social media platform is like tea without sugar. It is important to integrate social media platforms after designing a website. Majority of companies are going to focus on social media integration and those who have already integrated the platforms but are not active, it is suggested to get active because you guys are missing out on thousands of potential customers. Social media development is a path to visibility, advertising and growth. By integrating social media, you can allow users to sign up for email lists using their social media accounts. While sending newsletters to users, you can add your icons and motivate them to follow back. However, adding multiple networks for login can give plenty of options to the users.
#2. Live Streaming and Video
Nowadays, the connecting pattern with the users on social media is changing tremendously and it has shifted from writing to video content. Irrespective of whether it is a live update or a recorded video, this is an important social media tactic that cannot be ignored by the business owners.
According to HubSpot, 43% of users on social media want to see more video content from the promoters. That is why, businesses are focused on publishing 18 videos per month on an average, this results retaining a little over one – third of its viewers (37%) at the end. Furthermore, 85% of businesses focus on in-house staff and resources for video development.
It is not the end here, you will find the stats posted by Quicksprout.com quite interesting – 67% of users buy a ticket of the event after watching a small live video or you can say trailer of that event.
After knowing this, you can start focusing on video marketing and live streaming. These features will give you the immediate response from the users and help you to work accordingly on your product or service.
#3. Facebook continues to rule
If you are starting a business then it is assumed that you are prepared to face the worst and best situations. The same has happened with Facebook. In spite of negative promotions related to its data privacy and security practices, etc. users are still considering Facebook for their business promotion and as per the study of the newsroom of Facebook, Facebook has active users of around 2.27 billion monthly. This data is extremely commendable that Facebook has achieved till now and in future too, it will keep growing. That is why Facebook is also called the king of social media.
You should focus on these three parameters of Facebook:
• Facebook Messenger:
It a very popular application. As per expandedramblings.com, the Facebook messenger has 1.3 billion users and 11% of the worldwide population is using it monthly.
• Facebook Spaces:
For great engagement purpose, Facebook has introduced its own virtual reality meeting place known as Spaces that can be used with Oculus Rift or the HTC Vive. This allows users to develop and customize their own appearance, interact with others, draw 3D objects and host live events or live video streaming, etc.
• Facebook Watch:
All businesses and users follow on demand service pattern for instant response. This feature of Facebook is the video-on-demand service that is used for long-form content and shows. You can focus on this feature to design videos and shows for better engagement.
I hope, your first target will be Facebook…
#4. Investment In Social Ads will increase
All social media platforms offer the paid ads feature that helps their users to promote their business on large scale. Similarly, as per the study of Zenith Media, investment made in ads is expected to increase by more than 20% that is $58 billion.
Though investment in the paid ad is increasing but conversion for social media marketing relies upon a call to action (CTA). Instagram gets a good response from its “Shoppable Tags”, whereas pop up advertisement on Snapchat, Twitter and YouTube will continue gaining the sales from social media and also test new techniques for the same.
#5. Instagram stories
Instagram has become popular and one of the most used social media platforms worldwide. It was introduced in August 2016 with a parallel feature of Snapchat, according to the study of Quicksprout, Instagram stories immediately expanded to over 100 million daily active users in a month.
Most of the businesses on Instagram are posting at least one story each month and in return receiving at least one direct message. This feature is going to trend as well because users get a chance to post video and photos that disappear in 24 hours. Moreover, it permits users to include filters, stickers, text and drawings. You can also design polls to ask questions and collect valuable data on your audience.
#6. Messenger Apps and Chatbots
The messenger apps and chatbots help businesses to communicate with customers and vice – versa. We all are aware of the popularity of Facebook messenger and its working as well. This is crucial because users on Facebook aren’t always on it with an aim to purchase a product. In case, the user does the same and gets landed on a business page and finds something interesting then the user can contact them via messenger and chatbots. Integration of messenger and chatbot is going to increase because engagement rate is going to be high and they can reach through Messenger, WhatsApp and Kik, etc.
#7. User-Generated Content
User-generated content is a content that is designed by actual fans of businesses. Businesses can utilize it to advertise their products and services. It is in form of photos, videos and memes that will motivate users to get involved with the business strategy.
Most crucial advertisement method is word-of-mouth publicity plays a significant role in this technology-driven market. People don’t entertain simple marketing tactics, they are more interested in behind the story or actual situation based example that you should introduce in your story and memes. YouTubers are the big example that plays an important role in social media marketing as they stream videos on real-life situations that create interest among users and increase views and engagement. This is how user-generated content personalizes the products in the simple way that businesses usually aren’t able to perform.
#8. Augmented Reality
Many businesses have already started implementing Augmented Reality in smaller ways and it is showing tremendous impact that will last for a long time in future. It is predicted by the experts that augmented reality and virtual reality markets will surpass in billions by 2023. The famous example is Snapchat’s facial filters. Many other platforms are also adopting for better user experience. Still, you have not considered this feature then you can consider and implement it in your business. Because soon this feature will continue to become more frequent on other platforms to increase the reach for personalizing communications.
Social media marketing is going to undertake the whole world in future. Businesses have understood very well and trying to meet the needs of users with social media. It’s time to accelerate your business through social media and help users to know more about business.